Data and Digital Growth Analyst

Shirley Ryan AbilityLab•Chicago, IL

6d•$61,800 - $103,000•Hybrid

About The Position

The Data & Digital Growth Analyst analyzes website, mobile application, and digital marketing performance to identify opportunities to improve user acquisition, engagement, retention, and overall digital effectiveness. The role evaluates performance trends, develops actionable recommendations, and partners with the Digital Marketing team to implement and measure data-informed improvements. The Analyst uses digital analytics platforms, performance reporting, and testing methodologies to assess digital content, campaigns, and user experiences. They translate complex data into meaningful insights, establish performance measures, and recommend strategies that support organizational digital growth objectives.

Requirements

Bachelor's degree in Data Analytics, Marketing Analytics, Business Analytics, Digital Marketing, Statistics, or a related field, or an equivalent combination of education and relevant professional experience.
At least two years of professional experience in digital analytics, marketing analytics, website performance analysis, or a related field.
Demonstrated proficiency with Google Analytics 4 (GA4), Google Search Console, and digital performance reporting tools.
Experience using mobile application analytics platforms such as Firebase, App Store Connect, Google Play Console, or comparable tools.
Working knowledge of SEO, digital advertising, user acquisition, conversion optimization, and digital marketing performance measurement.
Ability to analyze complex data, identify meaningful trends, and translate findings into actionable recommendations for technical and non-technical stakeholders.
Experience developing performance dashboards, reports, and KPIs to support business decisions.
Strong analytical, problem-solving, organizational, and communication skills, with the ability to manage multiple priorities and collaborate across functional teams.
Knowledge of digital testing methodologies, including A/B testing, and ability to evaluate and communicate measurable outcomes.

Responsibilities

Analyze website performance using GA4, Google Search Console, and other relevant analytics platforms to evaluate traffic, user engagement, acquisition, and conversion trends.
Monitor website performance indicators, including traffic sources, search visibility, landing page performance, user navigation, engagement, referral traffic, page speed, and SEO effectiveness.
Identify data-driven opportunities to improve website performance and user experience through recommendations related to content, navigation, internal linking, landing pages, calls to action, and digital promotional strategies.
Develop, coordinate, and evaluate digital testing initiatives, including A/B testing, to assess proposed improvements and measure outcomes.
Analyze mobile application performance, including downloads, acquisition sources, active users, retention, usage frequency, feature engagement, user journeys, and points of user disengagement.
Recommend strategies to improve mobile application adoption, user engagement, and retention based on performance trends and user behavior analysis.
Support the development, implementation, monitoring, and optimization of digital advertising campaigns intended to increase qualified website traffic, mobile application downloads, and user engagement.
Analyze advertising campaign performance and recommend improvements to targeting, messaging, creative content, keywords, and landing pages across applicable digital advertising platforms.
Develop and maintain performance dashboards, reports, and KPIs to measure digital marketing effectiveness, identify trends, and support data-informed decisions.
Collaborate with Digital Marketing and other internal stakeholders to prioritize improvement opportunities, communicate findings, and evaluate the impact of implemented recommendations.
Monitor digital analytics trends, emerging technologies, and industry best practices, and recommend improvements to reporting capabilities, measurement methodologies, and digital performance.
Perform other duties as assigned.