Digital Growth Analyst

Evereve • Edina, MN

1d • Onsite

About The Position

The Digital Growth Analyst owns site performance analytics, customer analytics, voice-of-customer insights, and conversion rate optimization across EVEREVE.com and other digital touchpoints. The role supports conversion, site engagement, customer retention, and revenue by turning Google Analytics and internal metrics into business reviews and evaluating customer feedback to identify and resolve friction in the digital shopping funnel.

The position also supports EVEREVE’s digital presence through local store data management, organic search ranking analysis, and tracking AI/LLM citations. Working with Site Merchandising, Product, UX/UI, Marketing, and Content teams, the analyst translates quantitative metrics, search visibility, and qualitative customer insights into prioritized growth strategies. The role is based in Edina, Minnesota, and is not remote. The work model offers work-from-home flexibility with four days in the office.

Requirements

• Experience in digital analytics, customer analytics, conversion rate optimization, or digital growth marketing in an ecommerce or retail environment.
• Strong command of A/B and multivariate testing methodologies, structured experimentation frameworks, and conversion optimization strategies.
• Deep experience with web analytics tools such as Google Analytics and dashboarding platforms such as Looker to extract insights, manage performance reporting, and deliver cross-functional share-outs.
• Proven experience conducting keyword research, tracking organic search rankings, and analyzing site visibility and brand presence across search engines and AI/LLM discovery channels.
• Ability to combine quantitative customer analytics with qualitative customer feedback to form data-driven hypotheses and present actionable recommendations to executive stakeholders.
• Strong project management and cross-functional collaboration skills, including experience partnering with UX, Marketing, and Product teams.
• High analytical curiosity and focus on understanding customer shopping behavior and driving measurable revenue outcomes.

Nice To Haves

• Hands-on experience with CRO and behavioral experimentation platforms.
• Experience auditing and managing customer review platforms, specifically Yotpo; store listing platforms, specifically Yext; customer surveys; and user experience feedback tools.
• Experience with SEO/GEO tracking software, keyword research tools, customer lifetime value (LTV) analysis, and Shopify ecommerce environments.
• Strong interest in fashion apparel, retail, and creating intuitive customer experiences aligned with the EVEREVE brand.

Responsibilities

• Evaluate shopping behavior, cohort trends, and funnel drop-offs to improve conversion rates, average order value, traffic efficiency, and customer retention.
• Own weekly, monthly, and ad hoc business reporting using Google Analytics and internal tools; synthesize performance data and share actionable insights with cross-functional stakeholders and executive leadership.
• Analyze site funnels, digital customer journeys, and on-site behavior to identify drop-offs, user experience friction, and high-converting paths.
• Drive organic and local search (SEO) and generative engine optimization (GEO) strategies through keyword research and tracking site visibility and LLM citations.
• Manage customer reviews and feedback loops by auditing and synthesizing product reviews, customer sentiment, and surveys to inform user experience enhancements.
• Build, prioritize, and execute business requests for the full-cycle A/B and multivariate testing roadmap, from hypothesis generation and stakeholder alignment through analysis, recaps, and rollout.
• Lead business evaluation, configuration, and ongoing optimization of CRO toolsets, behavioral analytics capabilities, and platform features based on performance data.
• Collaborate with Site Merchandising, UX/UI, Product, and Marketing teams to turn successful experimentation insights into lasting digital experience improvements.

Benefits

• Self-managed PTO.
• Medical and dental insurance premiums are 80% employer-paid for team members and 50% covered for eligible partners, spouses, and dependents.
• Paid parental leave for maternity, paternity, and adoption.
• Flexible spending accounts for healthcare or dependent/daycare costs.
• Company-paid life insurance and short-term disability.
• 401(k) with a 5% company match and immediate vesting upon enrollment.
• 30% discount on merchandise purchased in-store or online, excluding Trendsend; team members are also eligible for a 30% discount at Jaxen Grey.
• Flexible work model with work-from-home flexibility and four days in-office.
• Culture of purpose and growth rooted in HEART values.

What This Job Offers

• Job Type: Full-time
• Education Level: No Education Listed