Data and Digital Growth Analyst

Shirley Ryan AbilityLab • Chicago, IL

4d • Hybrid

About The Position

The Data and Digital Growth Analyst analyzes website, mobile application, and digital marketing performance to identify opportunities to improve user acquisition, engagement, retention, and overall digital effectiveness. The role evaluates performance trends, develops actionable recommendations, and partners with the Digital Marketing team to implement and measure data-informed improvements. Using digital analytics platforms, performance reporting, and testing methodologies, the Analyst assesses the effectiveness of digital content, campaigns, and user experiences. The role translates complex data into meaningful insights, establishes performance measures, and recommends strategies that support organizational digital growth objectives.

The position is hybrid in the office at Shirley Ryan AbilityLab and works in a normal office environment, with little or no exposure to dust or extreme temperatures.

Requirements

• Bachelor's degree in Data Analytics, Marketing Analytics, Business Analytics, Digital Marketing, Statistics, or a related field, or an equivalent combination of education and relevant professional experience.
• At least two years of professional experience in digital analytics, marketing analytics, website performance analysis, or a related field.
• Demonstrated proficiency with Google Analytics 4 (GA4), Google Search Console, and digital performance reporting tools.
• Working knowledge of SEO, digital advertising, user acquisition, conversion optimization, and digital marketing performance measurement.
• Ability to analyze complex data, identify meaningful trends, and translate findings into actionable recommendations for technical and non-technical stakeholders.
• Experience developing performance dashboards, reports, and KPIs to support business decisions.
• Strong analytical, problem-solving, organizational, and communication skills, with the ability to manage multiple priorities and collaborate across functional teams.
• Knowledge of digital testing methodologies, including A/B testing, and ability to evaluate and communicate measurable outcomes.

Nice To Haves

• Experience using mobile application analytics platforms such as Firebase, App Store Connect, Google Play Console, or comparable tools.

Responsibilities

• Analyze website performance using GA4, Google Search Console, and other relevant analytics platforms, including traffic, engagement, acquisition, and conversion trends.
• Monitor website performance indicators such as traffic sources, search visibility, landing page performance, navigation, engagement, referral traffic, page speed, and SEO effectiveness.
• Recommend data-driven improvements to website performance and user experience involving content, navigation, internal linking, landing pages, calls to action, and digital promotions.
• Develop, coordinate, and evaluate digital testing initiatives, including A/B testing, to assess proposed improvements and measure outcomes.
• Analyze mobile application downloads, acquisition sources, active users, retention, usage frequency, feature engagement, user journeys, and points of disengagement.
• Recommend strategies to improve mobile application adoption, engagement, and retention based on performance trends and user behavior.
• Support the development, implementation, monitoring, and optimization of digital advertising campaigns intended to increase qualified website traffic, application downloads, and user engagement.
• Analyze advertising campaign performance and recommend improvements to targeting, messaging, creative content, keywords, and landing pages across applicable digital advertising platforms.
• Develop and maintain performance dashboards, reports, and KPIs to measure digital marketing effectiveness, identify trends, and support data-informed decisions.
• Collaborate with Digital Marketing and other internal stakeholders to prioritize improvement opportunities, communicate findings, and evaluate the impact of implemented recommendations.
• Monitor digital analytics trends, emerging technologies, and industry best practices, and recommend improvements to reporting capabilities, measurement methodologies, and digital performance.
• Perform other duties as assigned.

Benefits

• Comprehensive benefits program described as competitive with industry peers in the organization's geographic locations; benefits and eligibility may vary by position.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level