Digital Experience Strategist

University of Nevada Reno • Reno, NV

1d

About The Position

The University of Nevada, Reno is hiring a Digital Experience Strategist to support planning, coordination, and execution of the University’s digital experience, growth marketing, and brand awareness initiatives. Reporting to the Assistant Director, Digital Experience, this role executes and optimizes integrated paid media and growth strategies so the University can be found, understood, and cited across traditional and AI-driven search environments. The strategist manages paid campaigns across search, social, and programmatic channels and coordinates with creative, content, and communications teams to carry out the University’s digital experience roadmap.

The position supports omnichannel paid media strategies aligned with awareness and enrollment marketing objectives. It manages campaigns and day-to-day optimizations across platforms, monitors budget pacing, develops campaign messaging roadmaps with the creative team, and oversees creative asset trafficking and quality assurance.

The role also supports search discoverability and AI visibility initiatives. It conducts SEO/AEO audits, assesses benchmarks and content opportunities, and collaborates with social media, public relations, content, and web teams. In partnership with web strategists, it helps build and optimize CMS pages designed for clear consumption and synthesis by large language models.

The strategist conducts ongoing measurement and analysis using analytics and marketing tools, establishes and monitors performance benchmarks, and translates dashboard data into actionable optimization recommendations. The position has a variable work schedule, and occasional travel may be required.

Requirements

• Bachelor’s degree and three years of related work experience, or a master’s degree and two years of related work experience.
• Professional experience in digital marketing, growth marketing, or web strategy.
• Hands-on experience managing advertising campaigns in paid advertising platforms, including Google Ads, Facebook Ads, TikTok Ads, and programmatic DSP.
• Experience auditing audience behavior data and channel performance using tools such as SEMRush, SparkToro, Google Search Console, and Google Analytics.
• Collaborative experience working with cross-functional teams, such as creative and web teams, to develop user-centered advertising creative and website landing pages.

Responsibilities

• Support implementation of omnichannel paid media strategies aligned with University awareness and enrollment marketing objectives.
• Manage advertising campaigns across Google Ads, Facebook Ads, TikTok Advertising, LinkedIn Ads, and programmatic DSP.
• Oversee day-to-day paid media optimizations and budget pacing within advertising platforms.
• Partner with the creative team on quarterly campaign messaging roadmaps and identify paid media creative asset needs.
• Project-manage creative asset trafficking and quality assurance to ensure timely delivery and adherence to advertising best practices.
• Manage paid media budget pacing so campaigns remain within budget and resources are allocated effectively.
• Support development and implementation of search discoverability strategies aligned with the University’s AI visibility objectives.
• Perform SEO/AEO audits to identify visibility benchmarks and opportunities, including LLM brand mentions and citations, competitive positioning, and content gaps.
• Collaborate with social media managers, public relations specialists, content producers, and web strategists to align AI content recommendations with the broader marketing roadmap.
• Work with web strategists to build and optimize CMS pages that are easily consumable and synthesizable by LLMs, using clear definitions, Q&A formats, and strong internal linking.
• Conduct ongoing insights and analysis using measurement tools such as Google Analytics, Search Console, Data Studio, and SEMRush.
• Set and monitor measurement benchmarks in analytics dashboards to demonstrate performance improvements from strategy execution.
• Translate complex dashboard data into clear, actionable optimization recommendations.

Benefits

• University retirement plan with a 19.25% University match; participants are 100% vested on their first day, subject to stated eligibility.
• Health insurance options, including dental and vision.
• Annual leave, sick leave, long-term disability insurance, and life insurance.
• Fitness Center annual or semester memberships, with spouse/domestic partner membership options.
• Mountain EAP counseling and advising services for employees and eligible dependents.
• Reduced-rate tuition benefit for eligible faculty employees and qualified dependents.
• Dual-career assistance program for spouses or partners of newly hired faculty.
• No state income tax.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level