Digital Experience Strategist

Nevada System of Higher Education • Reno, NV

3d • $63,046 - $84,568

About The Position

The University of Nevada, Reno is seeking an innovative, data-driven Digital Experience Strategist to support planning, coordination, and execution of the University’s digital experience, growth marketing, and brand awareness initiatives. Reporting to the Assistant Director, Digital Experience, this position executes and optimizes integrated paid media and growth strategies so the institution is effectively found, understood, and cited across traditional and AI-driven search environments. The role manages paid campaigns across search, social, and programmatic channels, aligning them with unified digital discovery and visibility strategies, and coordinates with creative, content, and communications teams to execute the University’s digital experience roadmap.

The position supports omnichannel paid media strategies aligned with awareness and enrollment marketing objectives; manages campaigns across Google Ads, Facebook Ads, TikTok Advertising, LinkedIn Ads, and programmatic DSP; and oversees day-to-day optimization, budget pacing, creative asset planning, trafficking, and quality assurance. It also supports search discoverability and AI visibility initiatives, performs SEO/AEO audits, and collaborates across marketing and web teams to develop and optimize content and web pages for discoverability and synthesis by large language models. The strategist conducts analytics and reporting, establishes measurement benchmarks, and translates data into actionable recommendations.

The position has a variable work schedule, and occasional travel may be required. It is a full-time-equivalent, exempt position. The typical salary range is $63,046 to $84,568, with a median of $78,807; salary is based on related education and experience, internal equity, and budgets.

Requirements

• Bachelor’s degree and three years of related work experience, or a master’s degree and two years of related work experience.
• Professional experience in digital marketing, growth marketing, or web strategy.
• Hands-on experience managing advertising campaigns in paid advertising platforms, including Google Ads, Facebook Ads, TikTok Ads, and programmatic DSP.
• Experience auditing audience behavior data and channel performance using tools such as SEMRush, SparkToro, Google Search Console, and Google Analytics.
• Collaborative experience working with cross-functional teams, such as creative and web teams, to develop user-centered advertising creatives and website landing pages.

Responsibilities

• Support implementation of omnichannel paid media strategies aligned with the University’s awareness and enrollment marketing objectives.
• Manage advertising campaigns across Google Ads, Facebook Ads, TikTok Advertising, LinkedIn Ads, and programmatic DSP.
• Oversee day-to-day paid media optimization and budget pacing within platforms.
• Partner with the creative team to create quarterly campaign messaging roadmaps and identify paid media creative asset needs.
• Project manage creative asset trafficking and quality assurance to ensure assets are delivered on time and meet advertising best practices.
• Manage paid media budget pacing to keep campaigns within budget and allocate resources effectively.
• Support development and implementation of search discoverability strategies aligned with the University’s AI visibility objectives.
• Perform SEO/AEO audits to identify visibility benchmarks and content opportunities, including LLM brand mentions and citations, competitive positioning, and content gaps.
• Collaborate with social media managers, public relations specialists, content producers, and web strategists to align AI content recommendations with the broader marketing roadmap.
• Work with web strategists to build and optimize CMS pages that are consumable and synthesizable by LLMs, using clear definitions, Q&A formats, and strong internal linking.
• Conduct ongoing insights and analysis using tools such as Google Analytics, Search Console, Data Studio, SEMRush, and others.
• Set and monitor measurement benchmarks in analytics dashboards to demonstrate performance lifts from strategy execution.
• Translate complex dashboard data into clear, actionable optimization recommendations.

Benefits

• University retirement plan with a 19.25% University match; participants are 100% vested on their first day.
• Health insurance options, including dental and vision.
• Annual leave, sick leave, long-term disability, and life insurance.
• Fitness center memberships, including spouse/domestic partner membership options.
• Employee assistance program offering counseling and advising services.
• Reduced-rate tuition benefit for faculty employees and qualified dependents.
• Faculty dual-career assistance program for newly hired faculty spouses or partners.
• No state income tax.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level