Digital Experience and Growth Strategist

Franklin University•Columbus, OH

20h•Hybrid

About The Position

The Digital Experience & Growth Strategist is a hands-on role responsible for implementing, maintaining, and optimizing Franklin University’s digital experiences to support marketing, enrollment, and growth objectives. The position works collaboratively with University stakeholders to understand business needs, identify opportunities for improvement, and develop and execute practical digital solutions. Responsibilities include website optimization, SEO and AI visibility, personalization, experimentation, analytics, and digital project execution. The Strategist applies technical expertise, analytical insights, and problem-solving skills to improve website performance, user engagement, and conversion.

Requirements

Bachelor’s degree in marketing, digital media, information technology, user experience, or a related field, with three to five years of relevant professional experience; or an equivalent combination of education and experience.
Ability to work with stakeholders to understand business needs, define problems, develop practical digital solutions, and move work from ambiguous requests toward successful execution.
Working knowledge of HTML and CSS, familiarity with JavaScript concepts, and experience working within content management systems or modern web environments; software development expertise is not required.
Experience using web analytics, search, or marketing performance data to understand audience behavior and inform recommendations, along with knowledge of core marketing concepts, SEO fundamentals, and emerging AI search or visibility practices.
Strong collaboration, communication, and project leadership skills, including asking effective questions, building relationships, translating between technical and nontechnical audiences, coordinating work across teams, and knowing when to execute independently versus engage additional expertise.

Nice To Haves

Experience with Adobe Experience Manager or another enterprise CMS; Adobe Target; Adobe Real-Time CDP or another customer data platform; Adobe Analytics, GA4, or similar analytics tools; and/or tag-management platforms.
Experience with technical SEO, structured data, AI visibility or answer-engine optimization, conversion optimization, experimentation, personalization, accessibility, or web performance.
Familiarity with APIs, system integrations, CRM or marketing automation platforms, audience activation, data flows, or other Adobe Experience Cloud technologies.
Higher education, enrollment, adult-learner, or other growth-oriented digital marketing experience.

Responsibilities

Partner with University stakeholders to understand business, marketing, and audience needs; clarify underlying problems; and recommend effective web and digital solutions.
Help shape the strategy and ongoing evolution of Franklin University’s web and digital experiences, aligning user needs with marketing, enrollment, and growth objectives.
Own strategy and ongoing optimization for organic search and AI visibility, including technical and on-page SEO, structured data, content discoverability, AI and answer-engine visibility, and emerging search and discovery practices.
Operate and advance personalization, experimentation, and audience activation capabilities, including Adobe Target and Adobe Real-Time CDP, to create more relevant experiences and improve engagement and conversion.
Translate stakeholder needs and marketing strategies into clear functional and technical requirements; evaluate options for impact, feasibility, and maintainability; and work effectively with developers, Information Technology, Marketing, and external partners.
Independently execute appropriate web and digital solutions using content management systems, HTML/CSS, browser tools, tags, tracking, APIs, and integrations, engaging technical specialists when deeper development expertise is required.
Use website, search, AI visibility, personalization, user-behavior, and marketing-funnel data to identify opportunities, diagnose performance issues, develop hypotheses, and prioritize improvements to discoverability, engagement, and conversion.
Lead or coordinate web and digital projects from discovery and requirements through design, implementation, quality assurance, and launch; manage dependencies and handoffs; and communicate recommendations, tradeoffs, and next steps to technical and nontechnical audiences.
Contribute to digital roadmaps and project priorities while monitoring changes in web technology, digital marketing, search, AI-powered discovery, personalization, accessibility, and digital experience practices to identify practical opportunities for growth.