Digital Demand Specialist
Unchained Labs•Pleasanton, CA
•$110,000 - $150,000
About The Position
The Digital Demand Specialist turns digital attention into sales-qualified opportunities for Unchained Labs. The role builds digital strategy in partnership with the website agency and drives paid, organic, SEO, email, and LinkedIn channels. It works with product management and marketing communications to develop discoverable content, improve website visitor conversion, and connect digital performance to business results. Quote requests from the website are a key measure of success.
Requirements
- Bachelor’s degree in biology or a related field, or 3–5 years of experience working for a life sciences company.
- Hands-on experience with digital marketing channels, including paid media, SEO, social, and email.
- Experience with CRM and marketing analytics platforms, including Salesforce, Google Analytics, or similar tools.
- Proven ability to connect marketing performance to pipeline and revenue.
- Experience managing agencies and coordinating cross-functional projects.
- Strong writing skills and the ability to turn technical science into clear, punchy copy.
Responsibilities
- Own digital demand generation strategy across paid, organic, social, SEO, and AEO/GEO to drive qualified traffic and quote requests.
- Direct the digital agency, Supreme Optimization, by setting priorities, managing projects, and holding the team accountable for performance.
- Partner with product management and marketing communications to develop content that drives search visibility, engagement, and conversions.
- Expand the company’s presence in AI search through content optimization and strategic third-party placements.
- Continuously improve website conversion rates, particularly on quote-request landing pages and forms.
- Track opportunities through Salesforce and Clari to measure pipeline contribution, revenue impact, and return on investment.
- Manage the email deployment calendar to drive consistent engagement and demand across the product portfolio.
- Own Unchained Labs’ LinkedIn company page strategy, content calendar, and performance.
- Analyze channel performance, identify opportunities for improvement, and recommend where to invest to generate more demand.
Benefits
- Annual bonus eligibility.
- Comprehensive health benefit programs.
- Retirement benefit programs.
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What This Job Offers
Job Type
Full-time
