Digital & Demand Executive

Gresham•New York, NY

8d•$80,000 - $90,000

About The Position

Gresham Technologies is seeking a hands-on, commercially minded digital marketer to run digital channels that turn the company’s brand and content into pipeline. The role is accountable for generating high-quality Marketing Qualified Leads (MQLs) against defined targets, with performance measured by the quality, account and persona fit, and volume of those leads. The successful candidate will manage the digital experience across Gresham’s HubSpot CMS website, Google search (SEO), LLM discoverability (GEO), inbound campaigns, outbound HubSpot lead-generation campaigns and sequences, and event-related activity. The role includes designing, building and optimising web pages and conversion journeys; executing SEO and GEO activity; researching qualified prospects and managing targeted outbound campaigns; maintaining marketing data and reporting; and coordinating with sales on lead scoring, handover and follow-up. The Digital & Demand Executive will work closely with sales, product, marketing and events colleagues in a small, dynamic team, using data and AI tools to improve targeting, campaign performance and measurement, with appropriate attention to quality, accuracy and governance. The position also provides flexible support for events, including occasional on-site support in the UK and possibly internationally.

Requirements

Expert-level HubSpot knowledge across Marketing Hub, CMS Hub and CRM, including workflows, sequences, lists, reporting and attribution.
Proven experience in digital marketing, demand generation or marketing operations.
Demonstrable SEO experience and understanding of how GEO and LLM discoverability are changing B2B search.
Experience designing, building and optimising websites, with a strong understanding of UX and conversion principles.
Ability to research and identify qualified prospects, build targeted prospect lists and convert them into MQLs through outbound sequences.
Experience running outbound email and sequence-based lead-generation campaigns.
Demonstrable track record of owning and delivering MQL or lead-generation targets, and comfort being measured against them.
Hands-on proficiency with AI tools for work such as prospect research, content and campaign optimisation, analysis and automation, with sound judgement regarding quality, accuracy and governance.
Strong analytical skills and comfort using data to target, measure and improve performance.
Ability to work quickly, efficiently and in an organised manner, with strong attention to detail and the ability to manage multiple deadlines.
A strong sense of ownership, responsibility and drive to execute and see change through.
Strong written communication skills and an eye for tone, clarity and brand consistency.
Flexible and collaborative approach, including willingness to support colleagues and travel occasionally for large events.
Comfort with direct outreach to support lead conversion.

Nice To Haves

Experience in B2B technology, SaaS or financial services.
HubSpot certifications.
HTML/CSS skills and experience with design tools such as Figma, Canva or Adobe.
A degree in Marketing, Business, Communications or a related field; desirable but not essential.
Experience in capital markets, financial services or related technology.
Proactive interest in learning, developing new skills and growing professionally within the role.

Responsibilities

Generate high-quality MQLs against defined targets agreed with the Head of Global Marketing and Communications.
Own MQL delivery across the website, SEO, GEO, inbound campaigns, outbound HubSpot lead-generation and business development sequences, events and webinars.
Agree and maintain MQL definitions, scoring criteria, target accounts and persona profiles with sales.
Track and report MQL volume, quality, sources, conversion into sales-qualified leads and pipeline, and performance against targets.
Flag target shortfalls early and develop recovery plans; reprioritise activity toward channels and campaigns delivering the best MQLs.
Manage the HubSpot CMS website, including design, builds, page templates, publishing and ongoing improvement.
Optimise conversion rates through user journeys, landing pages, calls to action, forms, A/B testing and page speed improvements.
Translate campaign and product priorities into on-brand digital experiences that drive enquiries and demo requests.
Monitor website performance, user behaviour and conversion data, and act on findings.
Execute Google search strategy with an external agency, including technical, on-page and content SEO, keyword strategy and authority building.
Improve GEO so Gresham and its products are accurately and prominently surfaced by LLMs and AI search tools.
Structure and optimise content, schema and site architecture for discovery and citation by search engines and AI models.
Track search and LLM visibility, rankings, AI citations, inbound traffic and leads generated through these channels.
Work with content and product marketing colleagues to commission and optimise content that generates inbound demand.
Research qualified prospects and decision makers matching the ideal customer profile, and build and enrich prospect lists in HubSpot.
Plan, build and run outbound HubSpot lead-generation campaigns and sequences for priority accounts, personas and segments.
Design and manage business development sequences with sales to convert targeted prospects into MQLs, qualified conversations and meetings.
Manage HubSpot email, nurture and workflow automation from audience building through testing, delivery and optimisation.
Coordinate lead handover, scoring and follow-up with sales, and gather feedback on lead quality and pipeline contribution.
Plan and deliver inbound campaigns using web optimisation, search and GEO to capture and convert demand.
Build landing pages, forms, offers and nurture journeys that move prospects toward sales readiness.
Align digital campaigns with content, product launches, events and brand priorities.
Maintain marketing data, including HubSpot CRM and marketing database health, segmentation, enrichment and hygiene.
Build and maintain dashboards and reporting for MQL targets, funnel performance, channel effectiveness and return on investment.
Use data to refine targeting, prioritise activity and demonstrate digital marketing impact; recommend and implement process, tool and measurement improvements.
Support marketing and events activity during large events and peak periods, including pre-event campaigns, registration and landing pages, lead capture and post-event follow-up.
Provide flexible, hands-on support across the team, including occasional on-site support at events in the UK and possibly internationally.