Executive Director, Demand Generation
About The Position
TriNet is seeking a visionary, data-driven Executive Director of Demand Generation to lead its demand generation team and accelerate company growth. The role owns the strategy, execution, and optimization of demand generation initiatives, with the goal of generating predictable, scalable pipeline growth across markets, products, and channels. The Executive Director develops enterprise-wide strategies for PEO, ASO, Broker, and local market segments; translates growth objectives into pipeline targets; and defines target markets, buyer personas, and messaging frameworks. The role leads a multidisciplinary team and oversees integrated, multichannel campaigns, campaign operations, lead generation, nurturing, lifecycle marketing, analytics, and budget management. It also partners with Sales, Marketing Operations, and Product Marketing, and serves as a strategic advisor within the marketing organization. The preferred location is Atlanta, Georgia. Qualified external applicants will be considered for an in-office role based in Atlanta. Internal candidates are encouraged to consider relocation and may be considered for remote hire at the company’s discretion. The work may be performed in a clean, pleasant, and comfortable office or home setting. TriNet is an equal opportunity employer and provides reasonable accommodations for applicants with disabilities.
Requirements
- Typically 15+ years of experience in demand generation, digital marketing, or related roles, focused on lead generation and revenue growth.
- Proven leadership experience managing a demand generation team.
- Demonstrated ability to develop and execute demand generation strategies aligned with business objectives.
- Experience planning and implementing successful demand generation campaigns across multiple channels.
- Exceptional people leadership and management skills, including the ability to inspire, develop, and mentor high-performing teams.
- Strong analytical skills and ability to use data and insights to make decisions and optimize campaign performance.
- Proficiency in marketing analytics tools and metrics.
- Expertise in marketing automation platforms and CRM systems, including knowledge of lead management, email marketing, and marketing automation best practices.
- Excellent collaboration and communication skills, with the ability to work effectively with cross-functional teams and stakeholders.
- Strong influencing and negotiation abilities.
- Track record of meeting or exceeding demand generation targets and KPIs, and ability to foster accountability and continuous improvement.
- Deep understanding of the B2B industry, market dynamics, and buyer behavior.
- Strong executive presence and ability to present to senior leadership and drive executive-level strategic discussions and initiatives.
- Bachelor's degree or equivalent experience.
Nice To Haves
- Advanced degree preferred.
- Knowledge of marketing automation platforms such as HubSpot, Marketo, or Pardot.
- Familiarity with emerging marketing trends, technologies, and demand generation best practices.
Responsibilities
- Build and execute comprehensive demand generation strategies enterprise-wide and for PEO, ASO, Broker, and local market segments.
- Drive predictable, scalable pipeline growth through demand creation and demand capture.
- Translate company growth goals into pipeline targets by region, product, and market segment.
- Define target markets, buyer personas, and messaging frameworks.
- Lead, mentor, and inspire campaign managers, digital marketers, content strategists, and analysts; foster a collaborative, high-performance culture.
- Oversee integrated, multichannel campaign management across digital, paid media, email, social, events, and MDR.
- Ensure campaigns are audience-centric, measurable, and aligned with pipeline and revenue goals; develop tailored programs for local markets.
- Lead campaign operations, including workflows, lead routing, lead scoring, and conversion optimization.
- Improve lead quality and conversion rates through testing, refinement, and operational rigor.
- Optimize inbound lead qualification processes and criteria to reduce handoffs, improve customer experience, and accelerate speed to seller.
- Design and manage inbound and outbound programs to attract, capture, and qualify leads.
- Build and execute a holistic lead lifecycle marketing strategy that nurtures prospects through the funnel and accelerates conversion and pipeline velocity.
- Use analytics, marketing automation, and CRM tools to measure performance, optimize programs, and inform strategic decisions.
- Establish KPIs, dashboards, and reporting frameworks to support transparency and accountability.
- Partner with Sales, Marketing Operations, and Product Marketing to align goals, messaging, and lead handoff processes; maintain communication loops to improve pipeline efficiency and conversion.
- Monitor market trends, customer insights, and competitive dynamics; identify high-value accounts and lead account-based marketing initiatives.
- Develop and manage the demand generation budget, allocating resources efficiently and pursuing strong program ROI.
- Champion best practices, emerging technologies, and innovative approaches; serve as a strategic advisor within the marketing organization.
- Perform other duties as assigned and comply with all policies and standards.
Benefits
- Medical insurance
- Dental insurance
- Vision insurance
- Life insurance
- Disability insurance
- 401(k) savings plan
- Employee stock purchase plan
- Eleven company-observed holidays
- PTO
- Comprehensive leave program
- Bonuses consistent with TriNet’s corporate bonus plan may be included in compensation, subject to applicable terms.
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What This Job Offers
Job Type
Full-time
Career Level
Executive
