Executive Director, Demand Generation

TriNet • Atlanta, GA

3d

About The Position

TriNet is seeking a visionary, data-driven Executive Director of Demand Generation to lead its team and accelerate growth. The position owns the strategy, execution, and optimization of demand generation initiatives to drive predictable, scalable pipeline growth across markets, products, and channels. The role translates company growth goals into pipeline targets and develops strategies for PEO, ASO, Broker, and local market segments.

The Executive Director leads a multidisciplinary team and oversees integrated campaigns, campaign operations, lead generation and lifecycle marketing, analytics, budget management, and account-based marketing. The role partners with Sales, Marketing Operations, and Product Marketing, and serves as a strategic advisor within the marketing organization. The preferred location is Atlanta, Georgia. Qualified external applicants will be considered for an in-office role based in Atlanta; qualified internal candidates may be considered for remote hire at the company's discretion.

Requirements

• Typically 15 or more years of experience in demand generation, digital marketing, or related roles, focused on lead generation and revenue growth.
• Proven experience in a leadership position managing a demand generation team.
• Demonstrated ability to develop and execute demand generation strategies aligned with business objectives and results.
• Experience planning and implementing successful multi-channel demand generation campaigns.
• Exceptional leadership and people-management skills, including experience managing and mentoring demand generation professionals.
• Strong analytical skills and the ability to use data and insights to make decisions and optimize campaign performance.
• Proficiency with marketing analytics tools and metrics.
• Expertise in marketing automation platforms and CRM systems, with knowledge of lead management, email marketing, and marketing automation best practices.
• Excellent collaboration and communication skills, with the ability to work effectively with cross-functional teams and stakeholders.
• Strong influencing and negotiation abilities.
• Track record of meeting or exceeding demand generation targets and KPIs, and ability to promote accountability and continuous improvement.
• Deep understanding of the B2B industry, market dynamics, and buyer behavior.
• Strong executive presence and ability to present to senior leadership and drive strategic discussions and initiatives at an executive level.

Nice To Haves

• Advanced degree preferred.
• Familiarity with marketing automation platforms such as HubSpot, Marketo, or Pardot.

Responsibilities

• Build and execute comprehensive demand generation strategies across the enterprise and for PEO, ASO, Broker, and local market segments.
• Drive predictable, scalable pipeline growth through demand creation and demand capture.
• Translate company growth goals into pipeline targets by region, product, and market segment.
• Define target markets, buyer personas, and messaging frameworks.
• Lead, mentor, and inspire campaign managers, digital marketers, content strategists, and analysts, fostering collaboration, accountability, innovation, and continuous improvement.
• Oversee integrated, multi-channel campaigns across digital, paid media, email, social, events, and MDR, ensuring alignment with pipeline and revenue goals.
• Drive demand generation in local markets through tailored, region-specific programs.
• Lead campaign operations, including workflows, lead routing, lead scoring, and conversion optimization.
• Improve lead quality and conversion rates through testing, refinement, and operational rigor.
• Optimize inbound lead qualification processes and criteria to reduce handoffs, improve customer experience, and accelerate speed to seller.
• Design and manage inbound and outbound programs to attract, capture, and qualify leads.
• Build and execute a holistic lead lifecycle marketing strategy that nurtures prospects, accelerates conversion, and improves pipeline velocity.
• Use analytics, marketing automation, and CRM tools to measure performance, optimize programs, and inform decisions.
• Establish KPIs, dashboards, and reporting frameworks to ensure transparency and accountability.
• Partner with Sales, Marketing Operations, and Product Marketing to align goals, messaging, and lead handoff processes.
• Maintain communication loops to maximize pipeline efficiency and conversion.
• Monitor market trends, customer insights, and competitive dynamics; identify high-value accounts and lead account-based marketing initiatives.
• Develop and manage the demand generation budget, allocating resources efficiently and pursuing strong program ROI.
• Champion best practices, emerging technologies, and innovative approaches; serve as a strategic advisor within the marketing organization.
• Perform other duties as assigned and comply with all policies and standards.

Benefits

• Medical, dental, and vision plans
• Life and disability insurance
• 401(k) savings plan
• Employee stock purchase plan
• Eleven company-observed holidays
• PTO
• Comprehensive leave program
• Compensation may also include bonuses consistent with TriNet's corporate bonus plan, subject to applicable terms.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive