Director, Digital Demand and Web Design

Energy Exemplar • Salt Lake City, UT

8d

About The Position

The Director of Digital Demand & Web Strategy leads and executes Energy Exemplar’s global digital marketing strategy to drive brand awareness, buyer engagement, lead generation, and measurable pipeline growth. The role strengthens the company’s digital presence across traditional search engines, AI-powered platforms, and emerging digital channels as enterprise buyers change how they discover and evaluate software.

The Director oversees website performance, SEO/AEO, paid media, social media, digital campaigns, and marketing technology. Working with Revenue Marketing, Marketing Operations, and other cross-functional teams, the Director aligns digital initiatives with business objectives and supports pipeline generation and revenue growth. The role combines strategic planning, hands-on digital marketing expertise, analytical capability, and people leadership.

Energy Exemplar trusts employees to work wherever they work best, whether at home, in the office, or on the move. The company emphasizes ownership, integrity, innovation, work-life balance, initiative, and collaboration across a global team.

Requirements

• At least 7 years of digital marketing experience, preferably in enterprise B2B SaaS or technology organizations, including at least 2 years in a management or leadership role.
• Demonstrated experience developing and executing digital marketing strategies that drive website traffic, lead generation, pipeline growth, and measurable business results.
• Strong expertise in website management, SEO, paid media, and conversion rate optimization.
• Working knowledge of Answer Engine Optimization, AI-driven search, and the impact of large language models on digital discovery and buyer behavior.
• Experience managing B2B websites as demand generation channels, including improving user experience, engagement, and conversion rates.
• Proven ability to manage paid media budgets and optimize campaigns against pipeline, customer acquisition cost, ROI, and other performance metrics.
• Strong analytical skills and experience using marketing data to evaluate campaign performance, identify opportunities, and inform strategic decisions.
• Experience with digital buyer journeys, A/B testing, personalization, lead nurturing, and marketing automation.
• Hands-on experience managing and optimizing digital marketing platforms, analytics tools, and marketing technology integrations.
• Proficiency with HubSpot, Google Analytics 4, Salesforce, Google Ads, LinkedIn Campaign Manager, and major SEO platforms.
• Strong project management skills and ability to manage multiple campaigns, priorities, and stakeholders in a fast-paced global environment.
• Experience leading, coaching, and developing digital marketing professionals.
• Excellent communication and presentation skills, including the ability to translate marketing performance data into actionable business recommendations.
• Bachelor’s degree in Marketing, Business, Communications, Digital Marketing, or a related field, or equivalent professional experience.

Nice To Haves

• Experience marketing to technical audiences within complex enterprise industries.
• Experience supporting digital integration efforts following mergers or acquisitions.

Responsibilities

• Lead the development and execution of global digital marketing strategy across the website, organic search, paid media, social media, and digital experiences.
• Manage and optimize energyexemplar.com as a global demand generation channel, improving traffic, engagement, conversion rates, and pipeline contribution.
• Develop a repeatable digital marketing playbook to integrate acquired companies into Energy Exemplar’s digital ecosystem.
• Lead global SEO initiatives, including technical SEO, on-page optimization, content strategy, and authority building.
• Develop and implement Answer Engine Optimization strategies to improve visibility across AI assistants, large language models, and emerging search platforms.
• Monitor digital trends, AI-driven search behaviors, and enterprise buyer preferences to identify opportunities to improve engagement and lead generation.
• Manage global paid media campaigns across paid search, paid social, programmatic advertising, and content syndication, aligned with pipeline, customer acquisition cost, and ROI objectives.
• Drive campaign testing, optimization, and performance improvements to increase marketing efficiency and conversion rates.
• Partner with Revenue Marketing on integrated demand generation campaigns spanning paid media, organic search, email marketing, and website experiences.
• Develop and optimize digital nurture campaigns and marketing automation workflows to improve lead engagement and progression through the sales funnel.
• Manage digital marketing analytics, reporting, and performance dashboards covering website engagement, lead generation, conversion, and pipeline contribution.
• Partner with Marketing Operations to support accurate integration of digital marketing data with HubSpot, Salesforce, and marketing attribution models.
• Evaluate, implement, and optimize digital marketing technologies, including analytics, tag management, SEO, paid media, and digital experience platforms.
• Identify opportunities to use AI-powered marketing tools for campaign targeting, personalization, content optimization, and customer engagement.
• Lead, coach, and develop the Digital and Web team, setting performance expectations and supporting professional development.
• Collaborate with Sales, Product Marketing, Revenue Marketing, and other stakeholders to align digital strategies with global business objectives.
• Track and report digital marketing KPIs, providing actionable insights and recommendations to senior marketing leadership.

What This Job Offers

• Job Type: Full-time
• Career Level: Director