Director, Digital Demand and Web Design

Energy Exemplar•Salt Lake, UT

About The Position

The Director of Digital Demand & Web Strategy leads and executes Energy Exemplar’s global digital marketing strategy to strengthen brand awareness, buyer engagement, lead generation, and measurable pipeline growth. The role focuses on the company’s website, SEO and AEO, paid media, social media, digital campaigns, and marketing technology. As AI changes how enterprise buyers discover and evaluate software, the Director will strengthen the company’s visibility across traditional search engines, AI-powered platforms, and emerging digital channels. Working closely with Revenue Marketing, Marketing Operations, Sales, Product Marketing, and other teams, the Director aligns digital initiatives with business objectives and supports pipeline generation and revenue growth. The role combines strategic leadership, hands-on digital marketing expertise, analytics, and people management, and includes leading and developing the Digital and Web team. Success includes improving website conversion and pipeline attribution, growing organic traffic by 40% or more, improving paid media performance against agreed CAC and ROI targets, increasing visibility across AI platforms, establishing reliable performance reporting, improving cross-functional campaign execution, and building a high-performing digital marketing team.

Requirements

At least 7 years of digital marketing experience, preferably in enterprise B2B SaaS or technology organizations.
At least 2 years in a management or leadership role.
Demonstrated experience developing and executing digital marketing strategies that drive website traffic, lead generation, pipeline growth, and measurable business results.
Strong expertise in website management, SEO, paid media, and conversion rate optimization.
Working knowledge of Answer Engine Optimization, AI-driven search, and how large language models affect digital discovery and buyer behavior.
Experience managing B2B websites as demand generation channels, including improving user experience, engagement, and conversion rates.
Proven ability to manage paid media budgets and optimize campaigns against pipeline, CAC, ROI, and other performance metrics.
Strong analytical skills and experience using marketing data to evaluate campaign performance, identify opportunities, and inform decisions.
Experience with digital buyer journeys, A/B testing, personalization, lead nurturing, and marketing automation.
Hands-on experience managing and optimizing digital marketing platforms, analytics tools, and marketing technology integrations.
Proficiency with HubSpot, Google Analytics 4, Salesforce, Google Ads, LinkedIn Campaign Manager, and major SEO platforms.
Strong project management skills and ability to manage multiple campaigns, priorities, and stakeholders in a fast-paced global environment.
Experience leading, coaching, and developing digital marketing professionals.
Excellent communication and presentation skills, including the ability to translate marketing performance data into actionable business recommendations.
Bachelor’s degree in Marketing, Business, Communications, Digital Marketing, or a related field, or equivalent professional experience.

Nice To Haves

Experience marketing to technical audiences within complex enterprise industries is highly preferred.
Experience supporting digital integration efforts following mergers or acquisitions is a plus.

Responsibilities

Lead the development and execution of global digital marketing strategy across the website, organic search, paid media, social media, and digital experiences.
Manage and optimize energyexemplar.com as a demand generation channel, improving traffic, engagement, conversion rates, and pipeline contribution.
Develop a repeatable digital marketing playbook for integrating acquired companies into Energy Exemplar’s digital ecosystem.
Lead global SEO initiatives, including technical SEO, on-page optimization, content strategy, and authority building.
Develop and implement Answer Engine Optimization strategies to improve visibility across AI assistants, large language models, and emerging search platforms.
Monitor digital trends, AI-driven search behavior, and enterprise buyer preferences to identify opportunities to improve engagement and lead generation.
Manage global paid media campaigns across paid search, paid social, programmatic advertising, and content syndication, aligning campaigns with pipeline, CAC, and ROI objectives.
Test and optimize campaigns to improve marketing efficiency and conversion rates.
Partner with Revenue Marketing on integrated demand generation campaigns spanning paid media, organic search, email marketing, and website experiences.
Develop and optimize digital nurture campaigns and marketing automation workflows to improve lead engagement and progression through the sales funnel.
Manage digital marketing analytics, reporting, and dashboards for website engagement, lead generation, conversion, and pipeline contribution.
Partner with Marketing Operations to integrate digital marketing data with HubSpot, Salesforce, and marketing attribution models.
Evaluate, implement, and optimize digital marketing technologies, including analytics, tag management, SEO, paid media, and digital experience platforms.
Identify opportunities to use AI-powered marketing tools for campaign targeting, personalization, content optimization, and customer engagement.
Lead, coach, and develop the Digital and Web team; establish performance expectations and support professional development.
Collaborate with Sales, Product Marketing, Revenue Marketing, and other stakeholders to align digital strategies with global business objectives.
Track and report digital marketing KPIs, providing actionable insights and recommendations to senior marketing leadership.