Director of Digital and Demand Generation

Zylo • Indianapolis, IN

23h

About The Position

Zylo is seeking a Director of Digital and Demand Generation to own demand strategy and contribute directly to revenue growth. Reporting to the VP, Marketing, this role develops and executes a mix of digital, email, website, and event programs to build new-business pipeline. The director selects and manages agency partners, owns the program budget, and uses AI and available tools to extend the capabilities of a small team. The role requires a record of owning pipeline targets and driving revenue impact, a strong perspective on the future of digital marketing, and a willingness to execute the strategy by building and iterating on digital assets.

Zylo is an enterprise SaaS and AI spend management company. Its platform uses a trained dataset of more than $100 billion in SaaS, cloud, and AI spend to uncover software spending and centralize contract and cost data. Zylo combines its platform with SaaS Management expertise to help enterprises reduce unnecessary spend, realize savings, and strengthen compliance.

Requirements

• At least 8 years of progressive marketing experience in demand generation, digital, and growth, including recent hands-on paid media work.
• A track record of meeting aggressive new-business pipeline targets and growing sales-qualified pipeline and bookings.
• Hands-on experience building, optimizing, and measuring multi-channel campaigns across platforms such as Google Search, Google Display, LinkedIn, Meta, and X, and judgment about when to execute directly versus direct agency partners.
• Hands-on experience building landing pages and updating a website in a CMS or page builder to improve conversion.
• Hands-on experience building and running email nurture and demand generation campaigns in a marketing automation platform.
• Experience setting strategy for in-person and virtual events, from small formats to large conferences, and connecting events to pipeline.
• Experience selecting, briefing, and managing agencies and owning a program budget.
• A data-driven approach, including A/B and multivariate testing, and the ability to connect campaign and event activity to pipeline and revenue.
• Deep understanding of ideal customer profiles and buyer personas, and ability to apply targeting and segmentation to maximize the value of spend.
• Fluency with AI tools, a habit of testing new tools and tactics, and curiosity about competitors, marketing trends, and advances in digital marketing.
• Strong project management skills and ability to work with sales, marketing operations, content, and client marketing teams.

Nice To Haves

• Experience building websites and landing pages; Webflow preferred.
• Experience using AI to automate and accelerate marketing performance; Claude preferred.
• Experience with web analytics; Google Analytics and Google Tag Manager preferred.
• Experience with paid media platforms; Google Search, Google Display, Bing, Meta, X, and LinkedIn preferred.
• Experience with programmatic advertising platforms; no specific platform required.
• Experience with targeting and intent data; 6sense or a similar tool preferred.
• Experience with a CRM; Salesforce preferred.
• Experience with website live chat; Qualified or a similar tool preferred.
• Experience with marketing automation; Pardot preferred.
• Experience with webinars and virtual events.
• Experience with productivity and collaboration tools; Google Workspace preferred.

Responsibilities

• Own Zylo’s new-business demand and digital strategy, activating and iterating on campaigns that generate qualified sales meetings and strengthen the sales pipeline.
• Own paid search, paid social, display, and programmatic campaigns with agency support; build, optimize, and measure campaigns individually and as a multi-channel media mix, and decide when to execute hands-on versus direct agency partners.
• Build and run email nurture and demand generation campaigns that move prospects toward opportunity creation and closed-won revenue.
• Build and update landing pages and website content using the existing design system and templates to improve conversion rates.
• Set strategy for in-person and virtual events, from field dinners to large industry conferences, including format, budget, promotion, and pipeline results.
• Select, brief, and manage agency partners; hold them accountable to results; and own the program budget, with support from the VP, Marketing as needed.
• Apply audience targeting and segmentation across paid media, email, and events to maximize returns on demand generation spending.
• Work with the content team and agencies on content strategy, search, and AI search visibility.
• Monitor competitors, marketing trends, and AI; test new tools and tactics; and provide the VP, Marketing and COO with regular updates and recommendations.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed