Head of Demand Generation

Ensora Health•Remote - Georgia, GA

About The Position

Ensora Health is seeking a hands-on leader to build and operate the demand generation engine for its healthcare SaaS products. The role develops programs that drive pipeline and customer acquisition across behavioral health, mental health, and rehabilitative therapy markets, with a focus on SMB and velocity sales motions. It combines go-to-market and product-led growth approaches, including trials, free-to-paid conversion, and in-product and lifecycle programs. The Head of Demand Generation leads a team while contributing directly to strategy, campaign development, and analysis. The role oversees campaigns across digital, paid, email, events, content, and partner channels; manages the demand generation budget; and uses data to optimize pipeline, revenue contribution, and ROI. It also brings AI into the team’s daily work and develops a Generative Engine Optimization strategy integrated with traditional SEO, content, and digital acquisition. The position reports to the General Manager of the product and partners closely with the AVP of Sales, Head of Operations, product marketing, and customer success. The role aligns sales and marketing targets, definitions, and handoffs, and works to improve HubSpot and Salesforce performance for lead quality, attribution, reporting, and conversion.

Requirements

Bachelor’s degree in Marketing, Business, a related field, or equivalent experience.
At least 10 years of experience in demand generation or digital marketing, including at least 5 years in a leadership role.
Proven record of building demand generation programs that directly contributed to pipeline and revenue growth.
Strong GTM and PLG experience, including conversion from trial, freemium, or self-serve motions to paid customers.
Demonstrated success adapting demand generation for SMB and velocity markets.
Hands-on experience with HubSpot and Salesforce, including lead scoring, routing, attribution, and reporting.
Experience partnering with operations leaders to improve lead quality and system performance.
Practical experience using AI to accelerate demand generation work, with examples of improved speed, output, or results.
Experience implementing GEO/LLM visibility strategies and measurable results in AI-driven brand discovery, referral traffic, competitive visibility, or customer acquisition; ability to describe tactics, tools, and outcomes.
Strong analytical skills and experience measuring and optimizing marketing ROI and performance metrics.
Experience managing and coaching a team while remaining hands-on.
Excellent communication and collaboration skills, including the ability to work cross-functionally and with senior leadership.
Creative, growth-minded approach and willingness to test new ways to reach and engage target audiences.

Nice To Haves

MBA.
Experience in B2B SaaS.
Healthcare IT or behavioral health experience.

Responsibilities

Build and execute a demand generation strategy supporting business goals and key market segments.
Design demand programs for SMB and velocity sales motions, balancing volume, speed to lead, conversion, and acquisition cost.
Combine GTM and PLG tactics, including trials, free-to-paid conversion, and in-product and lifecycle programs, to drive qualified pipeline and customer acquisition.
Lead campaigns across digital, paid, email, events, content, and partner channels, and determine when to build, buy, or discontinue programs.
Partner with the AVP of Sales on target audiences, lead scoring, routing, follow-up standards, and pipeline goals.
Work with the Head of Operations to improve HubSpot and Salesforce for lead quality, attribution, reporting, and conversion performance.
Measure and optimize campaign performance and spending, reporting on pipeline, revenue contribution, and ROI.
Integrate AI into demand generation planning, content creation, campaign testing, audience research, reporting, and workflow automation, while setting responsible-use expectations.
Develop and execute a GEO strategy to increase brand visibility, authority, and qualified demand across AI-powered search and discovery platforms, integrating it with SEO, content, and digital acquisition.
Own the demand generation budget and allocate resources to channels and programs with strong returns.
Collaborate with product marketing and customer success to align messaging, positioning, and lifecycle programs.
Lead, coach, and develop the demand generation team while contributing directly to strategy, campaign builds, and analysis.