Head of Demand Gen

Clarify • Seattle, WA

7d • Hybrid

About The Position

Clarify is hiring a senior demand generation leader to own the company’s demand generation and pipeline strategy as it grows. The Head of Demand Gen will own the pipeline model and target, determine how the company invests in growth, lead the marketing team, and run demand generation programs. The role is hands-on and works closely with the founders and sales leadership, with the potential to grow into leading all of marketing.

The position is based in Seattle, with work from Clarify’s Pioneer Square office three days a week. The company describes itself as an early-stage, fast-moving team of approximately 27 people building an AI-native CRM.

Requirements

• Experience scaling demand generation at a B2B SaaS company from Series A to Series B or beyond, with demonstrable pipeline and revenue results.
• Experience leading a marketing team, including hiring, managing, and developing people while scaling programs, budget, and headcount.
• Experience owning a pipeline target at the leadership level and setting the strategy behind it.
• Willingness to remain hands-on at a company of approximately 27 people.
• Fluency with modern, AI-native go-to-market tools, including Clay, automation, enrichment, and self-built reporting.
• Clear writing and communication skills, including the ability to turn customer and sales feedback into sharp positioning.

Nice To Haves

• Experience marketing to sales, RevOps, or go-to-market teams.
• Experience running both product-led and sales-led motions.

Responsibilities

• Own Clarify’s demand generation and pipeline strategy, the pipeline model, and the pipeline target; report weekly on performance.
• Determine the channel mix across outbound, paid, events, partners, and product-led motions, and allocate spending across channels.
• Lead demand generation programs end to end and discontinue programs that do not pay off.
• Lead and develop the existing marketing team, and scale budget and headcount as programs prove effective.
• Partner with sales on ideal customer profile, messaging, qualification, and attribution to help convert pipeline into revenue.
• Work with the founders on positioning and major bets for the next 12 months.
• Remain hands-on by analyzing data, writing plans, and launching programs when that is the fastest approach.

Benefits

• Fully covered medical, dental, and vision insurance for the employee; dependents receive 50% coverage.
• 401(k) with company match.
• Flexible time off.
• Generous parental leave.
• Company-wide offsites two to three times a year.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed