Senior Manager Demand Gen Strategy
About The Position
The Sr. Manager, Demand Strategy leads demand generation strategy and performance across direct and partner channels, translating business growth priorities and marketing investment into qualified pipeline. The role is accountable for departmental plans and results across campaign strategy, media buying, audience and target-list management, and performance analytics. The leader guides managers and senior professionals, allocates resources, establishes operating standards, and partners across Marketing and Sales to improve return on investment. This is a builder-leader role combining hands-on demand generation expertise with the leadership judgment to set priorities, solve complex cross-functional problems, and adjust plans as market conditions and performance data change. The position develops and owns demand generation plans and operating rhythms, directs end-to-end campaign architecture, manages a multi-million-dollar media budget, and sets measurement, attribution, and reporting practices. It also influences cross-functional teams and serves as a demand generation subject-matter expert.
Requirements
- Eight or more years of B2B demand generation experience, including end-to-end strategy, execution, measurement, and optimization.
- Experience leading managers and/or a large team of senior professionals across multiple related demand generation workstreams.
- Direct accountability for a multi-million-dollar annual media budget spanning at least three channels.
- Strong command of funnel economics, including cost per lead, cost per qualified opportunity, conversion, pipeline velocity, attribution, and return on investment.
- Working knowledge of ABM platforms such as Demandbase or 6sense, marketing automation, CRM reporting, and audience-data practices.
- Experience with partner or channel marketing motions, including third-party lead routing and extended measurement chains.
- Demonstrated ability to influence across a matrixed organization, communicate with senior leaders, and turn complex analysis into clear business decisions.
Nice To Haves
- Master’s degree or equivalent experience.
- Ten or more years of B2B demand generation experience.
- Extensive technology-industry experience and understanding of market dynamics, customer needs, and industry trends.
Responsibilities
- Develop and own departmental demand generation plans, priorities, and operating rhythms aligned to pipeline objectives across enterprise and mid-market segments.
- Lead managers and senior professionals across demand strategy, media buying, and performance analytics workstreams; establish clear accountabilities and quality standards.
- Direct end-to-end campaign architecture by product and segment, including audiences, target accounts, offers, channel and touch sequencing, landing experiences, qualification criteria, and sales or partner handoff.
- Control a multi-million-dollar media budget and related resources; use performance across spend, leads, opportunities, pipeline, and return to guide allocation and media-buying decisions.
- Establish target-list and data-governance practices, including sourcing, prioritization, suppression, refresh, and routing in partnership with Marketing Operations and data teams.
- Set the measurement framework, attribution approach, funnel-stage success metrics, and leadership reporting cadence; ensure insights lead to timely optimization decisions.
- Lead weekly tactic reviews, monthly mix reviews, and quarterly plan resets; resolve complex performance, channel, and portfolio challenges.
- Influence Product Marketing, Field and Partner Marketing, Creative, Marketing Operations, and Sales Development; provide input to functional strategy and serve as the demand generation subject-matter expert.
Benefits
- Comprehensive package featuring a broad range of Health, Life, and Voluntary Lifestyle benefits and other perks supporting physical, mental, emotional, and financial wellbeing.
- Bonus structure may include short-term incentives, long-term incentives and/or sales compensation.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
