Head of Demand Gen

Clarify • Seattle, WA

6d • Hybrid

About The Position

Clarify is hiring a senior demand generation leader to own the company’s pipeline strategy and lead its marketing team. The role is focused on determining where pipeline comes from, how investment is allocated, and what plan will support the company’s next stage of growth. The Head of Demand Gen will lead demand generation programs, manage budget and headcount decisions, develop the existing marketing team, and may grow into leading all of marketing. This is a hands-on position at a company of approximately 27 people, working closely with the founders and sales leadership.

The position is based in Seattle, with employees working from Clarify’s Pioneer Square office three days a week. Compensation is a base salary of $190,000–$230,000, depending on level and location, plus competitive stock options with standard four-year vesting and a one-year cliff. Benefits include fully covered medical, dental, and vision coverage for the employee, 50% coverage for dependents, a 401(k) with company match, flexible time off, and generous parental leave. The full team meets for offsites two to three times a year.

Requirements

• Experience scaling demand generation at a B2B SaaS company from Series A to Series B or beyond, with evidence of pipeline and revenue driven.
• Experience leading a marketing team, including hiring, managing, and developing employees while scaling programs, budget, and headcount.
• Experience owning a pipeline target at the leadership level and setting the strategy behind it.
• Willingness to remain hands-on in a company of approximately 27 people.
• Fluency with modern, AI-native go-to-market tools, including Clay, automation, enrichment, and self-built reporting.
• Clear written and verbal communication, and ability to turn customer and sales input into sharp positioning.

Nice To Haves

• Experience marketing to sales, RevOps, or go-to-market teams.
• Experience running both product-led and sales-led motions.

Responsibilities

• Own Clarify’s demand generation and pipeline strategy, pipeline model, and pipeline target; report weekly on performance.
• Determine the channel mix across outbound, paid, events, partners, and product-led motions, including budget allocation.
• Lead demand generation programs end to end and discontinue programs that do not deliver results.
• Lead and develop the existing marketing team, and scale budget and headcount as programs prove successful.
• Partner with sales on ideal customer profile, messaging, qualification, and attribution to help convert pipeline into revenue.
• Work with founders on positioning and major bets for the next 12 months.
• Remain hands-on by analyzing data, writing plans, and launching programs when appropriate.

Benefits

• Fully covered medical, dental, and vision coverage for the employee; 50% coverage for dependents.
• 401(k) with company match.
• Flexible time off.
• Generous parental leave.
• Competitive stock options with standard four-year vesting and a one-year cliff.
• Team offsites two to three times a year.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed