Digital Content Senior Communication Specialist

Veolia • Boston, MA

9d • Hybrid

About The Position

The Digital Content Senior Communication Specialist is a hands-on practitioner and strategic contributor on Veolia’s North America Communications team, headquartered in Boston. Reporting to the Senior Manager of Digital Engagement, the role executes daily digital content creation, updates corporate web properties, leads organic and paid social media programs, and strengthens the company’s digital brand presence. The position combines high-volume content production with contributions to campaign strategy and requires collaboration with stakeholders across a complex corporate matrix.

The specialist creates and publishes B2B content across corporate social channels, manages paid campaigns and an employee advocacy platform, and partners with executive leadership and the Chief Communications Officer on the North America CEO’s LinkedIn presence. The role also writes and edits digital copy, creates graphics and short-form video, supports editorial and PR work, and manages website content and campaign landing pages in Drupal.

The position applies SEO practices and adapts content for generative AI and large language model search. It monitors search visibility and digital channel performance, analyzes metrics, and uses findings to refine content and channel strategies. The work environment is a professional office with hybrid schedule flexibility.

Requirements

• Bachelor’s degree in Communications, Marketing, Journalism, Digital Media, or equivalent practical experience.
• At least 5 years of progressive experience in digital content management, social media, or digital marketing for a B2B organization or agency.
• Experience operating in a matrixed corporate structure and coordinating with stakeholders across management levels.
• Hands-on proficiency updating and managing web content.
• In-depth knowledge of organic B2B social channels, employee advocacy tools, and targeted paid social campaigns.
• Applied understanding of traditional SEO and interest in adapting content strategies for AI and LLM search engines.
• Functional graphic creation and short-form video editing skills.
• Familiarity with social management platforms, web analytics tools, and workflow management systems.
• Excellent written and verbal communication skills, including the polish and confidence to interface with C-suite executives.
• Strong organizational and time-management skills to manage concurrent requests, prioritize deliverables, and meet deadlines under pressure.
• Self-starter with a strong operational work ethic and willingness to contribute to campaign strategy discussions.
• Ability to operate standard office equipment.
• Ability to travel occasionally, less than 10%, for corporate events, team meetings, or production shoots.

Nice To Haves

• Experience with Drupal and HubSpot.
• Experience with Canva, PlayPlay, CapCut, or Adobe Creative Suite.

Responsibilities

• Create, schedule, and publish engaging B2B content on LinkedIn, Facebook, Instagram, X, and YouTube to support brand awareness and marketing campaigns.
• Develop, build, and optimize paid social media advertising campaigns to increase reach and support corporate priorities and targeted B2B conversions.
• Manage the employee advocacy platform, including distributing content newsletters, onboarding participants, and training employees on professional LinkedIn branding.
• Partner with executive leadership and the Chief Communications Officer to develop, draft, and publish weekly content for Veolia’s North America CEO LinkedIn account.
• Write, edit, and curate B2B content for digital campaigns, HubSpot-managed blogs, and press releases.
• Design graphics and produce or edit short-form promotional videos.
• Support video scriptwriting, interview coordination, and daily media monitoring and news reports as needed.
• Build, update, edit, and publish content in Drupal, maintaining brand standards, accessibility, and visual quality.
• Collaborate with marketing, communications, and business development stakeholders to create and publish campaign landing pages, blogs, and corporate messaging updates.
• Apply SEO practices, including keyword placement, metadata, content structure, and internal linking.
• Optimize digital content for AI search engines and LLMs so company information can be cited and retrieved in conversational search.
• Monitor traditional and AI search visibility and adjust keyword and editorial strategies as search behaviors evolve.
• Track web and social metrics, synthesize findings, and refine digital channel performance.

Benefits

• Paid time off policies
• Health insurance
• Dental insurance
• Vision insurance
• Life insurance
• Savings accounts
• Tuition reimbursement
• Paid volunteering
• Employer-sponsored 401(k) plan

What This Job Offers

• Job Type: Full-time
• Career Level: Senior