Communication and Content Specialist

Mountain Valley Hospice & Palliative Care•Martinsville, VA

About The Position

Mountain Valley Hospice & Palliative Care is seeking a creative, motivated Communications & Content Specialist to tell the organization’s story and share its work. The role creates and manages engaging digital content promoting Mountain Valley’s mission, services, team members, and community involvement. It supports marketing, recruitment, fundraising, and employee engagement through social media management, photography, video production, and storytelling. The ideal candidate enjoys connecting with people, capturing meaningful moments, and turning ideas into creative content that inspires and engages others.

Requirements

  • Experience in social media management, digital content creation, photography, or video production.

Nice To Haves

  • Associate's or bachelor's degree in Communications, Marketing, Public Relations, Journalism, Digital Media, or a related field.
  • Experience with Canva, Adobe Creative Suite, or similar design and editing software.
  • Experience creating content for organizational or business social media platforms.
  • Healthcare or nonprofit experience.

Responsibilities

  • Manage social media platforms, including content creation, scheduling, posting, and engagement monitoring.
  • Capture, edit, and produce photographs and videos highlighting patients, families, volunteers, team members, services, and organizational activities.
  • Develop content for social media, the website, digital communications, and marketing campaigns.
  • Support recruitment marketing, employee recognition, fundraising, and community engagement initiatives through creative content and storytelling.
  • Attend organizational events, community activities, and employee programs to capture photographs, videos, and stories.
  • Collaborate with departments to identify content opportunities, respond to requests, and complete projects on time.
  • Maintain an organized digital content library and ensure materials meet brand standards, privacy requirements, and permission requirements.
  • Work with marketing leadership and external partners to support communication strategies, expand internal content production, and reduce reliance on outside agencies.
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