Digital Content Senior Communication Specialist

Veolia Environnement SA • Boston, MA

1d • $97,000 - $121,000 • Hybrid

About The Position

The Digital Content Senior Communication Specialist is a hands-on practitioner and strategic contributor on Veolia’s North America Communications team, headquartered in Boston. Reporting directly to the Senior Manager of Digital Engagement, the role executes daily digital content creation, updates corporate web properties, manages organic and paid social media programs, and strengthens Veolia’s brand across digital channels. The position combines high-volume content production with contributions to campaign strategy, social media planning, and content optimization for traditional search engines and generative AI and large language models.

The specialist creates and publishes B2B content across corporate social channels, develops paid campaigns, manages the employee advocacy program, and partners with executive leadership on the North America CEO’s LinkedIn content. The role also produces and edits written, graphic, and short-form video content; supports editorial and public relations activities; and manages website content and campaign landing pages in Drupal. Responsibilities include applying SEO and generative engine optimization practices, monitoring search visibility, analyzing web and social performance, and using insights to refine digital channel performance. The work takes place in a professional office environment with hybrid schedule flexibility and occasional travel of less than 10% for corporate events, team meetings, or production shoots.

Requirements

• Bachelor’s degree in Communications, Marketing, Journalism, Digital Media, or equivalent practical experience.
• At least 5 years of progressive experience in digital content management, social media, or digital marketing for a B2B organization or agency.
• Demonstrated ability to operate effectively in a matrixed corporate structure and coordinate with stakeholders across management levels.
• Hands-on proficiency updating and managing web content.
• In-depth knowledge of organic B2B social channels, employee advocacy tools, and targeted paid social campaigns.
• Applied understanding of traditional SEO and enthusiasm for adapting content strategies for AI and LLM search engines.
• Functional graphic creation and short-form video editing skills.
• Familiarity with social management platforms, web analytics tools, and workflow management systems.
• Excellent written and verbal communication skills, with the polish and confidence to interface with C-suite executives.
• Strong organizational and time-management skills to manage concurrent requests, prioritize deliverables, and meet deadlines under pressure.
• Self-starter with an agile, execution-oriented work ethic and willingness to contribute to campaign strategy discussions.
• Ability to operate standard office equipment.
• Ability to travel occasionally (less than 10%) for corporate events, team meetings, or production shoots.

Nice To Haves

• Experience with Drupal and HubSpot.
• Experience with Canva, PlayPlay, CapCut, or Adobe Creative Suite.

Responsibilities

• Create, schedule, and execute B2B organic social media content across LinkedIn, Facebook, Instagram, X, and YouTube to support brand awareness and marketing campaigns.
• Develop, build, and optimize paid social media campaigns to amplify reach, support corporate priorities, and drive targeted B2B audience conversion.
• Manage the corporate employee advocacy platform, including distributing content newsletters, onboarding participants, and training employees on LinkedIn professional branding.
• Partner with executive leadership and the Chief Communications Officer to develop content strategy and draft and publish weekly posts for the North America CEO’s LinkedIn account.
• Write, edit, and curate B2B copy for digital campaigns, HubSpot-managed blogs, and press releases.
• Design graphics and produce or edit short-form promotional videos using Canva, PlayPlay, or equivalent tools.
• Support video scriptwriting, interview coordination, and daily media monitoring and news reports as needed.
• Build, update, edit, and publish content in Drupal, adhering to brand standards, accessibility requirements, and visual quality expectations.
• Collaborate with marketing, communications, and business development leads to create and publish campaign landing pages, blogs, and corporate messaging updates.
• Apply SEO practices to corporate web content, including keyword placement, metadata, content structure, and internal linking.
• Optimize digital content for generative AI search engines and LLMs so Veolia North America content and authority can be cited and retrieved in conversational search results.
• Monitor traditional and AI search visibility and adjust keyword and editorial strategies in response to evolving search behavior.
• Track digital channel metrics, analyze web and social performance, and use insights to refine channel performance.

Benefits

• Paid time off policies
• Health insurance
• Dental insurance
• Vision insurance
• Life insurance
• Savings accounts
• Tuition reimbursement
• Paid volunteering
• Employer-sponsored 401(k) plan

What This Job Offers

• Job Type: Full-time
• Career Level: Senior