Social Media & Digital Content Manager (Public Communication Specialist II)

City of Colorado Springs • Colorado Springs, CO

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About The Position

The Social Media & Digital Content Manager (Public Communication Specialist II) is an integral part of the City of Colorado Springs’ digital content strategy, creating and executing comprehensive, high-quality, engaging content across social media platforms. The role develops creative ways to reach broad audiences, tells stories that make government messages exciting and relatable, and creates impactful social media content and memorable campaigns.

The position manages the City’s primary social media accounts, @CityofCOS and @MayorofCOS, and supports City departments with their social media accounts. It develops platform-specific account personas and strategies aligned with the goals of the Mayor, City administration, and departments. The role also manages public interactions on social media, promotes City programs and services, and helps communicate with the public during crises. It provides approximately one week per month of 24-hour on-call assistance.

Requirements

• Bachelor’s degree from an accredited college or university with major coursework in a related area of study; each year of further education may be treated as equivalent to a year of relevant work experience.
• Three years of full-time professional experience in a related field; each year of additional relevant work experience may be treated as equivalent to a year of required education.
• Knowledge of modern office technology, especially the Microsoft Office suite.
• Knowledge of public relations and crisis communications best practices.
• Knowledge of social media platforms and current trends.
• Knowledge of content creation tools for videos, photos, and graphics.
• Excellent organizational and customer service skills.
• Ability to analyze problems, identify alternative solutions, and make recommendations.
• Ability to excel in a fast-paced environment and maintain effective working relationships.
• Ability to communicate clearly and concisely, orally and in writing, with stakeholders at various levels.
• Ability to prioritize, organize, and manage multiple projects across different departments.
• Ability to evaluate and resolve complex issues.
• Applicants must be currently authorized to work in the United States on a full-time basis; the City does not sponsor work visas.

Nice To Haves

• At least two years of experience managing multiple social and digital channels for a government, nonprofit, media, or business organization.

Responsibilities

• Manage the City of Colorado Springs’ primary social media accounts, @CityofCOS and @MayorofCOS.
• Develop and maintain a specific persona for each account and platform.
• Design and implement an overall social media strategy aligned with the goals of the Mayor, City administration, and City departments, communicating effectively with residents and stakeholders.
• Generate, edit, publish, and share engaging content daily across multiple platforms.
• Assist City departments with managing social media accounts, including Facebook, X, LinkedIn, Instagram, TikTok, YouTube, and Nextdoor.
• Manage the City’s interactions with residents through social media, monitoring comments and responding to queries accurately, promptly, and courteously.
• Analyze communication needs and develop strategic digital campaigns for City departments.
• Promote City programs and services using videos, photos, infographics, and text posts.
• Plan and create social media content and digital campaigns that build community and trust in government.
• Maintain the City’s social media policy, accessibility guidelines, and best practices, and train City social media administrators on these practices.
• Provide 24-hour on-call assistance approximately one week per month and communicate with the public in crisis situations.
• Perform other duties as assigned.

Benefits

• Additional compensation may be available depending on the position, assignment, and job duties, including shift differential, pay differential, acting or lead pay, special assignment pay, hazard pay, longevity pay, cell phone allowance, uniform allowance, relocation, awards, standby, call-out, compensatory time off, tuition, overtime, extra duty, incentives, holiday premium, proficiency pay, and vacation sell back.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level