Social Media & Digital Content Marketing Manager

PHILLIPS & ASSOCIATES ATTORNEYS AT LAW PLLC • New York, NY

10h • $90,000 - $120,000 • Onsite

About The Position

Phillips & Associates is seeking an experienced, creative, and results-driven Social Media & Digital Content Marketing Manager to own the firm’s social media presence, digital content production, and campaign execution. This is an in-person role at the firm’s New York City office at 45 Broadway, New York, NY 10006. The manager will independently take projects from concept through execution, testing, and reporting, combining creative storytelling with knowledge of digital advertising, analytics, lead generation, and conversion optimization.

The role includes planning and publishing platform-specific social media content; producing digital marketing assets and short-form videos; supporting paid social and Google Ads campaigns; monitoring results and conducting A/B tests; optimizing landing pages and lead-generation initiatives; and coordinating with attorneys, leadership, internal teams, and external marketing partners. The manager will maintain brand consistency, accuracy, and compliance with applicable attorney advertising requirements.

Success in the role means establishing a consistent and efficient content production process, independently creating and publishing high-quality social media content, strengthening campaign performance, and using analytics and testing to improve marketing decisions and measurable results.

Requirements

• 10+ years of experience in social media marketing, digital content marketing, performance marketing, or a related field.
• Demonstrated success developing and managing social media content and campaigns that deliver measurable results.
• Experience filming, editing, and producing short-form video content for organic and paid distribution.
• Strong graphic design, creative production, copywriting, and storytelling skills.
• Proficiency with Adobe Premiere Pro, Photoshop, Canva, CapCut, or equivalent platforms.
• Hands-on experience with Meta Ads Manager and TikTok Ads Manager.
• Strong working knowledge of Google Ads and digital lead generation.
• Experience with A/B testing, conversion rate optimization, and landing page development.
• Strong analytical skills and experience with GA4, Google Tag Manager, and digital reporting tools.
• Ability to evaluate marketing performance beyond impressions and engagement, including leads, lead quality, and conversions.
• Excellent organizational skills and ability to manage multiple projects independently.
• Experience collaborating with senior leadership, internal stakeholders, and external agencies.
• A portfolio demonstrating social media content, video production, digital creative, and measurable campaign results.

Nice To Haves

• Experience in professional services or another regulated industry.
• Experience developing content around sensitive or complex subject matter.
• Familiarity with CRM systems, marketing attribution, and lead generation reporting.

Responsibilities

• Lead day-to-day social media planning, content development, publishing, and optimization across TikTok, Instagram, LinkedIn, Facebook, YouTube, and other relevant platforms.
• Develop platform-specific content to build brand awareness, educate audiences, drive engagement, and support lead generation.
• Manage the social media content calendar and coordinate publishing with internal teams and external partners.
• Monitor social media trends, platform updates, and audience behavior to identify content opportunities.
• Analyze social media performance and improve content, messaging, and publishing strategies.
• Create digital marketing assets for organic social media, paid advertising, website content, and marketing campaigns.
• Film, edit, and produce short-form videos, including attorney interviews, educational content, and social media campaigns.
• Edit and repurpose long-form footage into platform-specific videos.
• Design graphics, carousels, video covers, thumbnails, and digital advertising creative.
• Write captions, headlines, ad copy, and other digital marketing content.
• Translate complex employment law topics into clear, engaging, and accessible content in collaboration with internal stakeholders.
• Manage content production schedules, approvals, publishing, and digital asset organization.
• Develop, manage, and optimize paid social advertising campaigns across Meta, TikTok, and other relevant platforms.
• Apply working knowledge of Google Ads to support campaign creative, messaging, and optimization with internal paid search resources.
• Develop and test ad creative, messaging, audiences, formats, and calls to action.
• Monitor campaign budgets, performance, and conversion metrics.
• Identify opportunities to improve lead quality, conversion rates, and advertising efficiency.
• Coordinate with internal teams and outside agencies to ensure consistent messaging and effective campaign execution.
• Monitor and analyze performance across organic social media, paid advertising, and digital content campaigns.
• Track engagement, website traffic, leads, qualified leads, conversion rates, and cost per lead.
• Conduct A/B testing of content, ad creative, headlines, calls to action, and landing pages.
• Use GA4, advertising platforms, and reporting dashboards to identify trends and opportunities for improvement.
• Develop actionable performance reports describing results, areas for improvement, and recommended next steps.
• Implement campaign optimizations based on performance and audience insights.
• Develop and optimize campaign landing page content and lead-generation initiatives.
• Collaborate with website and SEO partners on landing page structure, messaging, calls to action, and conversion improvements.
• Identify opportunities to improve user experience and reduce friction in lead generation.
• Ensure consistency among advertising creative, social media messaging, and landing page content.
• Repurpose content across social media, website pages, email marketing, and paid campaigns.
• Independently manage multiple digital marketing initiatives, timelines, and deliverables.
• Coordinate content creation, campaign launches, testing schedules, and reporting.
• Work with attorneys, leadership, internal teams, and external marketing partners to keep projects moving forward.
• Maintain brand consistency, accuracy, and compliance with applicable attorney advertising requirements.
• Identify opportunities to improve production workflows, streamline execution, and increase marketing efficiency.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed