Digital Communications Specialist

Union Power Cooperative•Monroe, NC

22h

About The Position

Union Power Cooperative is hiring a Digital Communications Specialist to support the Director of Digital Communications and the Communications & Marketing division. The role creates and coordinates clear, engaging digital, visual, and written content across the Cooperative’s communication channels using current digital tools. It advances the Cooperative’s mission, vision, and guiding values through consistent, accurate, and effective communications. The specialist assists with content and design for publications, social media, the website, presentations, advertisements, and other materials; helps manage and publish content across digital platforms; and supports marketing, public relations, community relations, employee communications, and events. The position also supports photography and videography, responsible use of approved AI tools, crisis communications during storms and major outages, and the organization of digital files and creative assets. Other duties may be assigned by supervision.

Requirements

Associate degree in graphic design, communications, marketing, digital media, or a related field.
Strong written and oral communication skills.
Working knowledge of content creation for traditional and digital platforms.
Proficiency with Adobe Creative Suite, including Photoshop, Illustrator, InDesign, and/or related design tools.
Proficiency in Microsoft Word, PowerPoint, SharePoint, and other standard business applications.
Experience using content management systems, website tools, and social media platforms, including Facebook, X, Instagram, and LinkedIn.
Working knowledge of digital camera and video camera operation, lighting concepts, and basic editing techniques.
Ability to manage multiple assignments, follow direction, meet deadlines, and maintain accuracy in a deadline-driven environment.
Maintain regular and predictable attendance.
Willingness to work occasional overtime and travel.
Willingness to work during crisis conditions such as storms and other major power outages.

Nice To Haves

Bachelor’s degree preferred.
One to three years of related work experience preferred.
Experience with energy utilities, cooperatives, trade associations, or community-focused organizations is a plus.
Basic proficiency with video editing software such as Adobe Premiere, Adobe Express, Canva, or similar applications preferred.

Responsibilities

Assist with creating and designing graphics, visual elements, and digital assets for publications, social media, website content, presentations, advertisements, and other communications materials.
Support development, scheduling, and publishing of content for the corporate website, social media channels, intranet, and other digital communication platforms.
Help maintain the social media content calendar by drafting posts, preparing visuals, monitoring engagement, and ensuring content is timely, accurate, and consistent with brand standards.
Use Cooperative-approved AI tools for content ideation, drafting, editing, design, image and video production, and workflow efficiency; review AI-assisted content for accuracy, brand consistency, and appropriate use, and follow data privacy and responsible AI guidelines.
Create and update design elements and layouts for communications collateral under the direction of the Director of Digital Communications.
Assist with the creative development, implementation, and performance tracking of advertising, marketing, and public relations campaigns.
Support photography and videography by capturing, organizing, editing, and archiving photo and video assets.
Assist with special event planning and communications, including the annual membership meeting and other Cooperative events.
Support crisis communications during major events, including storms and large outages, through content preparation, digital updates, monitoring, and coordination as directed.
Stay informed about communications trends, digital tools, AI technologies, analytics, accessibility practices, and platform best practices.
Support management and staff with community relations, public relations, employee communications, presentations, and marketing initiatives as assigned.
Help ensure communications materials are accurate, visually consistent, appropriately branded, and aligned with Cooperative messaging.
Maintain organized digital files, creative assets, templates, photo libraries, and related project materials.
Perform other duties assigned by supervision.