Digital Communications Specialist

UCSF•San Francisco, CA

1d•$90,000 - $100,000

About The Position

The UCSF Department of Obstetrics, Gynecology & Reproductive Sciences seeks a Digital Communications Specialist to advance internal and external communications through digital content creation and strategic storytelling. Under the guidance of the Department Communications Director, this role partners in managing a comprehensive communications program and serves as a steward of the department’s public presence. The specialist creates engaging content for diverse audiences, highlights the department’s clinical, research, educational, and advocacy missions, and builds relationships with partners and stakeholders. Situated within the department’s Operations team, the position combines strategic communications work with hands-on content creation. The specialist contributes to discussions about communications priorities and independently manages day-to-day digital communications initiatives across platforms. Work includes planning and producing multimedia content, maintaining the department’s web and social media presence, and ensuring messaging aligns with departmental goals and UCSF policies and branding standards. The successful candidate has demonstrated experience with social media, video production, photography, multimedia storytelling, and analyzing platform performance to inform communications strategies. The Department of Obstetrics, Gynecology & Reproductive Sciences is an academic department in the UCSF School of Medicine with clinical, research, and training activities at several San Francisco campuses and satellite locations throughout the Bay Area. Its mission is to improve the lives and health of all women through excellence, innovation, and leadership in patient care, scientific discovery, education, advocacy, and diversity, equity, and inclusion.

Requirements

Bachelor’s degree in communications, marketing, or a related area, and/or equivalent experience or training.
At least 3 years of experience in communications, marketing, or a related area, and/or equivalent experience or training.
Knowledge of communications, including strategic planning for different media venues, their technical aspects and requirements, and appropriate applications.
Knowledge of technical applications sufficient to direct technical staff or personally perform technical work, including design concepts, media, and applications.
Strong written, verbal, interpersonal communication, active listening, and political acumen skills.
Knowledge and skills to advise and consult with management to ensure delivery of the desired message to target or broad audiences.

Nice To Haves

Expertise in Drupal website management.
Knowledge of the organization, its achievements, mission, vision, goals, policies, practices, and infrastructure, as well as current affairs and issues in higher education and/or health sciences.
Experience in women’s health, an academic medical institution, the health care industry, or a similar environment.

Responsibilities

Partner with the Department Communications Director to set strategic communications priorities, identify audiences, select appropriate media and technologies, and establish messaging best practices.
Manage comprehensive written, visual, digital, and electronic communications programs in alignment with UCSF digital and editorial policies.
Maintain relevant information, engage audiences, and oversee data and content management.
Serve as co-lead for the Departmental Communications Advisory.
Advise departmental administration on communications strategy, policy interpretation, messaging, and problem resolution.
Liaise with program teams and consultants and manage project-level communications.
Deliver high-quality communications products within budget and timeline constraints.
Identify communications needs and develop content and processes to support organizational improvements.
Design and implement information campaigns, including content creation plans, using emerging communications technologies.
Curate and build the weekly department newsletter.
Update the department’s public intranet and website.
Craft written communications.
Attend regular meetings with department leadership.
Manage and develop content for department social media channels.
Produce short videos for web and social media.
Support the annual State of the Department event and ad hoc departmental events.
Develop the yearly department report.
Represent the department at standing communications meetings covering video, social media, marketing, internal communications, and development.
Partner with UCSF Office of Communications on media and press relations.
Follow UCSF branding guidelines and align communications with UCSF’s brand strategy and identity standards.