Digital Communications Specialist

Union Power Cooperative•Monroe, NC

1d•$34 - $37

About The Position

Union Power Cooperative is hiring a Digital Communications Specialist to support the Director of Digital Communications and the Communications & Marketing division. The specialist creates and coordinates clear, engaging digital, visual, and written content across Cooperative communication channels using current digital tools, while advancing the Cooperative’s mission, vision, and guiding values through consistent, accurate, and effective communications. The role supports graphic and digital asset creation; content development, scheduling, and publishing for websites, social media, intranet, and other platforms; social media calendar management; advertising, marketing, and public relations campaigns; photography and videography; special events; crisis communications; and community, employee, and public relations initiatives. The specialist also maintains organized creative files and assets and helps ensure materials are accurate, on-brand, and aligned with Cooperative messaging. Cooperative-approved AI tools may be used to support content and workflow, subject to review for accuracy and brand consistency and compliance with data privacy and responsible-use guidelines.

Requirements

Associate degree in graphic design, communications, marketing, digital media, or a related field required.
Strong written and oral communication skills.
Working knowledge of content creation for traditional and digital platforms.
Proficiency with Adobe Creative Suite, including Photoshop, Illustrator, InDesign, and/or related design tools.
Proficiency in Microsoft Word, PowerPoint, SharePoint, and other standard business applications.
Experience using content management systems, website tools, and social media platforms, including Facebook, X, Instagram, LinkedIn, and emerging platforms as applicable.
Working knowledge of digital camera and video camera operation, lighting concepts, and basic editing techniques.
Ability to manage multiple assignments, follow direction, meet deadlines, and maintain accuracy in a deadline-driven environment.
Regular and predictable attendance.
Willingness to work occasional overtime and travel, and during crisis conditions such as storms and major power outages.

Nice To Haves

Bachelor’s degree preferred.
One to three years of related work experience preferred.
Experience with energy utilities, cooperatives, trade associations, or community-focused organizations is a plus.
Basic proficiency with video editing software such as Adobe Premiere, Adobe Express, Canva, or similar applications preferred.

Responsibilities

Create and design graphics, visual elements, and digital assets for publications, social media, website content, presentations, advertisements, and other communications materials.
Support development, scheduling, and publishing of content for the corporate website, social media channels, intranet, and other digital platforms.
Help maintain the social media content calendar by drafting posts, preparing visuals, monitoring engagement, and ensuring content is timely, accurate, and consistent with brand standards.
Use Cooperative-approved AI tools for content ideation, drafting, editing, design, image and video production, and workflow efficiency; review AI-assisted content and follow data privacy and responsible-use guidelines.
Create and update design elements and layouts for digital and written communications collateral under the Director of Digital Communications’ direction.
Assist with the creative development, implementation, and performance tracking of advertising, marketing, and public relations campaigns.
Support photography and videography by capturing, organizing, editing, and archiving photo and video assets.
Assist with special event planning and communications, including the annual membership meeting and other Cooperative events.
Support crisis communications during major events such as storms and large outages through content preparation, digital updates, monitoring, and coordination as directed.
Stay informed about communications trends, digital tools, AI technologies, analytics, accessibility practices, and platform best practices.
Support management and staff with community relations, public relations, employee communications, presentations, and marketing initiatives as assigned.
Help ensure communications materials are accurate, visually consistent, appropriately branded, and aligned with Cooperative messaging.
Maintain organized digital files, creative assets, templates, photo libraries, and related project materials.
Perform other duties assigned by supervision.
Maintain regular and predictable attendance.
Be willing to work occasional overtime and travel, and to work during crises such as storms and major power outages.