Digital Communications Specialist

Pacific Northwest University of Health Sciences•Yakima, WA

11d

About The Position

Under the supervision of the Executive Director of Marketing and Communications, the Digital Communications Specialist serves as the primary communications liaison between the Marketing and Communications Department, Enrollment Services, and Advancement. The position plans, coordinates, executes, and evaluates communications for prospective students, applicants, alumni, donors, and friends of the University, helping audiences feel connected to PNWU and its mission. The Specialist manages communication workflows and projects with Enrollment and Advancement staff, ensuring timely delivery of email, SMS, direct mail, and digital communications. The role develops communication plans and builds and distributes communications using platforms including Slate, Raiser’s Edge, and Almabase. It also coordinates with the Marketing and Communications team to support enrollment, fundraising, alumni engagement, and institutional goals. Work follows defined results and established practices; the Specialist handles day-to-day activities independently and consults the supervisor to resolve problems as they arise.

Requirements

Bachelor’s degree in marketing, communications, or a related field and at least three years of experience in communications, marketing, project management, enrollment marketing, advancement communications, or a related field; alternatively, an equivalent combination of education and experience demonstrating the required knowledge, skills, and abilities.
Experience managing multiple projects and stakeholders simultaneously.
Strong project management and organizational skills.
Strong written and verbal communication skills.
Ability to build productive working relationships across departments and involve the right people at the right time.
Experience developing communications for multiple audience segments.
Ability to manage competing priorities and deadlines.
Experience with CRM systems, marketing automation platforms, and communication databases.
Ability to analyze campaign performance and use data to improve communication outcomes.
Knowledge of higher education enrollment and advancement communications practices.
Must be legally authorized to work in the United States at the time of hire and for the duration of employment; PNWU does not sponsor employment visas.

Nice To Haves

Experience in higher education.
Experience using Slate, Raiser’s Edge, Almabase, Salesforce, or similar CRM/database platforms.
Experience developing email marketing and audience engagement campaigns.

Responsibilities

Develop and execute prospective student communication campaigns through Slate, including email, SMS, event promotion, application-cycle communications, and enrollment-nurturing strategies.
Develop and execute donor and alumni communication campaigns through Raiser’s Edge, Almabase, email platforms, and other engagement tools to support fundraising and alumni relations goals.
Project-manage Enrollment and Advancement marketing and communications initiatives, coordinating timelines, deliverables, approvals, meetings, and resource allocation across departments.
Collaborate with Enrollment and Advancement leaders to develop annual communication plans, campaign strategies, audience segmentation, and communication calendars.
Write and coordinate digital communication content for emails, landing pages, and events.
Coordinate with Marketing and Communications team members to ensure projects are completed on time and according to brand standards.
Analyze communication performance and prepare reports to inform strategy and continuous improvement.
Perform other related duties as assigned and based on departmental need.
Perform duties in accordance with safety, legal, regulatory, and University requirements and accepted business practices.
Act in accordance with PNWU’s mission, values, and professional ethical standards, and adhere to applicable accreditation standards and expectations.