Digital Communications Specialist

Pacific Northwest University of Health Sciences•Yakima, WA

12h•$48,000 - $72,000•Onsite

About The Position

Under the supervision of the Executive Director of Marketing and Communications, the Digital Communications Specialist serves as the primary communications liaison between the Marketing and Communications Department, Enrollment Services, and Advancement. This position plans, coordinates, executes, and evaluates communications to prospective students, applicants, alumni, donors, and friends of the University, helping each audience feel connected to PNWU and its mission. The Digital Communications Specialist manages communication workflows and projects in partnership with Enrollment and Advancement staff, ensuring timely and effective delivery of email, SMS, direct mail, and digital communications. The position develops communication plans, builds and distributes communications through platforms including Slate, Raiser’s Edge, and Almabase, and coordinates projects with the Marketing and Communications team to support enrollment, fundraising, alumni engagement, and institutional goals. Work is guided by defined results and established practices, with the Specialist carrying out day-to-day activities independently and drawing on the supervisor to resolve problems as they arise.

Requirements

A Bachelor’s Degree in marketing, communications, or a related field AND three or more years of experience in communications, marketing, project management, enrollment marketing, advancement communications, or a related field, including experience managing multiple projects and stakeholders simultaneously, OR An equivalent combination of education and experience that demonstrates the knowledge, skills, and abilities required to perform the essential functions of the position.
Strong project management and organizational skills.
Strong written and verbal communication skills.
Ability to build productive working relationships across departments and to include the right people at the right time.
Experience developing communications for multiple audience segments.
Ability to manage competing priorities and deadlines.
Experience with CRM systems, marketing automation platforms, and communication databases.
Ability to analyze campaign performance and use data to improve communication outcomes.
Knowledge of higher education enrollment and advancement communications practices.
Applicants must be legally authorized to work in the United States at the time of hire and for the duration of their employment with PNWU.

Nice To Haves

Experience in higher education.
Experience using Slate, Raiser’s Edge, Almabase, Salesforce, or similar CRM/database platforms.
Experience developing email marketing and audience engagement campaigns.

Responsibilities

Develops and executes prospective student communication campaigns through Slate, including email, SMS, event promotion, application cycle communications, and enrollment nurturing strategies.
Develops and executes donor and alumni communication campaigns through Raiser’s Edge, Almabase, email platforms, and other engagement tools to support fundraising and alumni relations goals.
Serves as project manager for Enrollment and Advancement marketing and communications initiatives, coordinating timelines, deliverables, approvals, meetings, and resource allocation across departments.
Collaborates with Enrollment and Advancement leaders to develop annual communication plans, campaign strategies, audience segmentation, and communication calendars.
Writes and coordinates digital communication content for emails, landing page copy, and event communications.
Coordinates with other Marketing and Communications team members to ensure projects are completed on time and according to brand standards.
Analyzes communication performance and prepare reports to inform strategy and continuous improvement efforts.
Performs other related duties as assigned and based on departmental need.
Performs job duties in accordance with safety, legal, and regulatory requirements; University policy and procedures; and accepted business practices.
Acts with the highest level of professional ethical standards in all aspects of job performance, in accordance with the mission and values of PNWU.
Understands and adheres to accreditation standards and expectations specific to the department.