Digital Communications Specialist

Come grow with us • Opelika, AL

1d

About The Position

The Digital Communications Specialist will be a high-visibility driver of Bonnie Plants’ brand presence, both externally and internally. This role combines creative content capture and execution with data-driven analytics, cross-functional collaboration, and agency management to elevate the Bonnie Plants brand across all digital touchpoints. This specialist will oversee social media channels, infl uencer marketing, public relations support, and digital analytics platforms—including our integrated suite in Meltwater—to build brand awareness, foster engagement, and drive strategic communication initiatives.

Requirements

• Knowledge of social listening, PR analytics, social publishing, and infl uencer tracking platforms (e.g., Meltwater or similar enterprise social management suites).
• Proven track record of executing social media strategy, capturing creative digital content, and analyzing platform performance.
• Organized, detail-oriented, and experienced in coordinating with external agencies and managing vendor timelines.
• Able to build relationships and influence across teams, internal partners, and external stakeholders.
• Exceptional written, verbal, and visual communication skills suitable for both internal and external audiences.
• Comfortable using social listening, data, and trend forecasting to derive insights and inform content strategies.
• Positive attitude, creative problem-solver, and able to thrive in a high-visibility, fast-paced environment.
• Minimum of 2–3 years of experience in digital communications, social media execution, or influencer marketing.
• Bachelor’s degree in Communications, Marketing, Public Relations, Digital Media, or a related discipline.

Responsibilities

• Manage day-to-day social media planning, publishing, and performance reporting across all major brand channels.
• Serve as the administrator and subject matter expert for Meltwater (digital communication platform) and media tools (including social publishing, infl uencer/ambassador tracking, PR monitoring, social listening, and trend forecasting).
• Capture and produce high-quality, engaging digital content (images, short-form video, stories) to support brand storytelling and campaigns.
• Oversee the execution of infl uencer and brand ambassador programs, building campaign briefs, tracking performance, and campaign ROI.
• Coordinate with external digital, media, and infl uencer agencies to align on execution, campaign deliverables, and brand goals.
• Support internal communication strategies to align, inform, and engage employees across the organization.
• Support local brand partnerships (e.g., Auburn University, Auburn Athletics) and philanthropy support initiatives.
• Monitor brand sentiment, industry trends, and media mentions to inform real-time engagement and support public relations initiatives.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level