Digital Asset Manager

ICP Worldwide, Inc.•Atlanta, GA

About The Position

The Digital Asset Manager leads operations and team activities within a client’s marketing technology ecosystem, with a focus on marketing asset management. The role oversees day-to-day DAM operations, content-related activities, data and reporting, and client-facing interactions. It supports a global company and emphasizes leadership, customer service, governance, process optimization, and collaboration across teams. The manager leads and develops a team, coordinates with other team leads to establish shared guidelines and goals, and supports global standardization. The role also partners with the Global Operations Manager (GOM) to report on operations and performance against service-level agreements (SLAs), while maintaining communication and feedback loops with the team. The position is expected to apply ICP’s values in its leadership and management approach.

Requirements

At least 5 years of experience in marketing, commerce, creative technologies, or a related field, including at least 4 years in a client-facing agency or consulting role; an equivalent combination of education and experience may be considered.
Acute attention to detail.
Strong verbal and written communication skills and an influential communication style.
Ability to clearly explain complex situations or ideas and lead discussions with clients, colleagues, and leadership.
Ability to adapt to evolving client needs, industry trends, and internal processes.

Nice To Haves

5 or more years of Digital Asset Management experience.
Familiarity with DAM systems.
Broad technical and operational knowledge across various industry segments.
Creative problem-solving mindset and a deeply curious nature.
Understanding of project management principles.
Strategic thinking capabilities.
Effective presentation skills.
Emotional intelligence.

Responsibilities

Lead day-to-day team operations, including training, shared inbox management, content ingestion, and documentation.
Oversee the timely delivery of assets into the Digital Asset Management (DAM) system.
Train, motivate, and align team members with organizational goals, fostering a productive and positive work environment.
Provide leadership that nurtures collaboration.
Troubleshoot product issues and other challenges and provide solutions.
Communicate operational wins, opportunities, and risks to the team and, when required, manage messaging to the client.
Audit, monitor, and report on asset rights, usage, restrictions, and compliance.
Identify ways to organize and manage the full digital asset life cycle.
Identify process optimization and automation opportunities to streamline workflows and improve efficiency and effectiveness.
Design, implement, and maintain metadata schemas that reflect business needs.
Develop, document, and manage processes on the central system to improve team operations and global effectiveness.
Collaborate with global cross-functional teams to implement best practices, improve operational efficiency, and align with organizational objectives.
Serve as liaison between the Shanghai team and other global teams, promoting knowledge sharing and best practices.
Engage with brand team and agency stakeholders to understand their requirements and expectations.
Work with brand teams and agency stakeholders to ensure content and campaigns are delivered on time and meet quality standards.
Build and maintain partnerships with stakeholders and external partners.
Listen, learn, and adapt to changing business needs.
Attend Client Marketing Townhalls to stay informed about the business.
Partner with the Global Operations Manager (GOM) on reporting and operations against SLAs.