Multimedia Producer & Digital Asset Manager

Carolina Biological Supply Co Corp•Burlington, NC

About The Position

The Multimedia Producer & Digital Asset Manager creates high-quality photography and video content for a growing digital-first organization and helps build and maintain an organized, searchable visual asset ecosystem. The role covers product and lifestyle photography, campaign and ecommerce shoots, advanced photo editing and retouching, and product, demonstration, campaign, and social-first video production. It also ensures assets meet channel-specific technical requirements and develops proactive production plans aligned with launches, campaigns, and business priorities. The position organizes and maintains approved photo and video assets in the digital asset management (DAM) platform, applying naming conventions, taxonomy, and metadata standards. In partnership with leadership, the role helps evolve these standards and makes assets discoverable, optimized, and accessible across web, marketplace, social, email, and print channels. It identifies opportunities to reuse existing assets, provides guidance on usage rights and asset practices, and responsibly uses AI and emerging tools to improve production efficiency and discoverability. The role also coordinates with outside vendors on emerging AR and CGI capabilities and pursues ongoing learning in visual production, DAM, and related tools and workflows.

Requirements

3–5 years of hands-on experience in commercial/product photography and videography.
A strong portfolio demonstrating photography, photo editing, and videography work.

Nice To Haves

Bachelor's degree in photography, digital media, visual communication, or a related field preferred.
A background or degree in a scientific field is a significant plus.
Experience storing, organizing, or tagging assets in a DAM or similar system is a plus but is not required.
Experience managing photography or video shoots preferred.

Responsibilities

Plan and execute product, lifestyle, campaign, and ecommerce photography, including shoot planning, styling coordination, lighting, and staging.
Edit and retouch photos to produce polished, on-brand imagery for digital and print channels.
Produce and edit product and lifestyle videos, including demonstration, campaign, and social-first formats.
Ensure visual assets meet channel-specific technical specifications, including resolution, aspect ratio, file type, and color profile.
Develop proactive photography and production plans aligned with product launches, campaigns, and business priorities.
Store, tag, and organize finished photo and video assets in the DAM platform according to naming conventions and taxonomy standards.
Help evolve the organization's taxonomy, metadata structure, and naming conventions in partnership with leadership.
Maintain a centralized, searchable library of approved product photography, lifestyle imagery, and video content.
Prepare, tag, optimize, and make assets accessible for web, marketplace, social, email, and print channels.
Identify opportunities to reuse and repurpose existing assets to reduce redundant production.
Guide other teams on asset standards, usage rights, and best practices for requesting and using visual content.
Use AI and emerging tools responsibly to improve production efficiency and asset discoverability.
Coordinate with outside vendors on the organization's emerging AR and CGI capabilities.
Stay current in photography, videography, digital asset management, visual storytelling, and AI-powered production tools through self-directed learning and industry research.
Pursue relevant training, certifications, and educational opportunities to strengthen technical expertise.
Seek feedback from stakeholders and team members to improve creative execution, production efficiency, asset organization, and content quality.
Share techniques, workflows, tools, and best practices with colleagues to improve creative capabilities, DAM adoption, and operational efficiency.
Explore innovations in visual content production, asset management, automation, and AI-assisted workflows for opportunities to improve scalability, discoverability, and business impact.