Digital Producer

Yaqeen Institute•Carrollton, TX

About The Position

The Digital Producer creates digital-first content and promotional formats for YouTube, social media, podcast platforms, and other digital channels. As the studio’s audience- and platform-focused lead, this role ensures content is developed, adapted, packaged, and promoted to maximise reach, engagement, and platform performance. The role bridges production, marketing, and audience growth. It leads the development of platform-native formats—including clips, reels, shorts, trailers, and promotional assets—and works closely with Producers, Editors, and Creative teams to shape how content is positioned, distributed, and discovered across digital platforms. All career opportunities at Yaqeen Institute are subject to a three-month probationary period. During this period, performance, alignment with the organization’s values, and mutual fit are assessed.

Requirements

At least 3 years of experience in digital content production, social media management, publishing operations, or related roles.
Strong understanding of YouTube platform mechanics, analytics, SEO, audience behaviour, and digital content trends.
Experience developing and managing short-form and platform-native content strategies across multiple platforms.
Ability to interpret analytics, audience insights, and performance data and turn them into actionable decisions.
Strong organizational and project coordination skills, including the ability to manage multiple publishing deadlines.
Familiarity with podcast distribution platforms and publishing workflows.
Strong understanding of platform-specific publishing standards and best practices.
Audience-first mindset and strong interest in digital community growth and audience engagement.
Excellent communication and cross-functional coordination skills.
English proficiency.

Nice To Haves

Experience with AI-powered creative tools for video and audio production, such as OpenAI Sora, Google Veo, Nano Banana, and ElevenLabs, and understanding of how AI workflows can support content production, editing, localization, and creative development.
Sensitivity to and understanding of Islamic content norms.

Responsibilities

Develop digital-first promotional formats, including clips, reels, shorts, trailers, carousels, and other platform-native content.
Lead audience- and platform-focused content development, packaging, and positioning with platform performance and audience engagement in mind.
Lead the marketing and promotional positioning of each release across digital platforms in collaboration with creative and production teams.
Research audiences and platforms to identify content opportunities, audience behaviours, trends, and format recommendations.
Manage end-to-end publishing workflows across YouTube, social media, and podcast platforms.
Prepare and optimize YouTube uploads, including titles, descriptions, thumbnails, playlists, tags, end screens, and scheduling.
Conduct post-publication quality assurance across platforms and assets.
Manage podcast publishing and distribution workflows.
Monitor platform performance, including views, watch time, engagement, retention, and audience feedback.
Collect and analyze platform insights and translate data into actionable recommendations.
Conduct A/B testing on thumbnails, titles, and descriptions to improve click-through and retention performance.
Identify high-value moments from long-form content for short-form distribution.
Coordinate with Video Editors on clip production, subtitles, captions, and delivery timelines.
Write or review titles, descriptions, and publishing copy in line with SEO and platform best practices.
Coordinate release and promotional plans across channels and formats.
Support content and format strategy using audience insights, research, and platform performance data.