Digital Producer

Google•Los Angeles, CA
•$144,000 - $208,000

About The Position

As part of Google’s Global Marketing team, the Digital Producer plans requirements with internal customers and external agencies and guides projects through their full lifecycle, coordinating teams across offices, time zones, and regions. The role is a key contributor to Google Retail Marketing, driving consumer and product marketing efforts and executing go-to-market strategic initiatives that create impactful experiences, including on the Google Store site. The Digital Producer manages programs such as new product introductions, seasonal campaigns, and storefront updates, providing project management focused on efficiency and customer experience and managing Google Retail Producers. The role collaborates with Go-To-Market, Creative, and Product teams to support cross-functional strategies and execution across channels and markets. The position coordinates cross-functional and agency teams to deliver Google Retail objectives. It oversees operations and creative coordination across UX/Engineering, Marketing Technology, Localization, Product Marketing Management, and Sales, while advocating for the Google Retail experience. Responsibilities include creative agency management; supporting new-product-introduction programs across Phones + Buds, Watch + Health/Fitbit, Home, and Subscriptions/Services, as well as non-NPI areas; overseeing business unit programs such as Pixel, Home, and Fitbit; and managing project resourcing, capacity planning, and scoping. The Digital Producer is an escalation point for team and cross-functional issues, provides execution and creative solutions, handles launch-day communications including bug triage, escalations, and health tracking, and serves as a specialist in the production process.

Requirements

  • Bachelor’s degree or equivalent practical experience.
  • Five years of experience leading digital production and execution of e-commerce projects from creative brief through launch.

Nice To Haves

  • Experience working on campaigns and projects with multiple senior or executive stakeholders.
  • Experience reviewing and approving creative, design, and copy.
  • Expertise in web standards, design principles, compression, performance, and accessibility guidelines.
  • Demonstrated growth working in a fast-paced, ambiguous technology work environment.
  • Resourcefulness, adaptability, and an enthusiastic, positive attitude.
  • Ability to proactively establish rapport, credibility, and influence across a matrixed organization.

Responsibilities

  • Collaborate to plan projects, define milestones, and manage risks so projects meet business objectives, budgets, deadlines, and product requirements.
  • Guide teams through strategy alignment, briefing, design development, and execution across channels by managing tasks and coordinating work across teams.
  • Work with internal creative teams and agency partners to produce high-quality creative and interactive designs while maintaining brand integrity; coordinate creative efforts and manage agency relationships.
  • Prioritize workload and advocate for continuous improvement, process alignment, and adoption of change; refine and roll out processes for efficient project delivery.
  • Promote operational excellence through agile workflows, transparent communication, agency management, scoping, resourcing, roadmap planning, and alignment.
  • Manage programs such as new product introductions, seasonal campaigns, and storefront updates, with a focus on efficient project delivery and customer experience.
  • Manage Google Retail Producers and coordinate cross-functional and agency teams across relevant functions and markets.
  • Oversee business unit programs and manage project resourcing, capacity planning, and project scoping.
  • Serve as an escalation point, identify issues, and provide execution and creative solutions.
  • Coordinate launch-day communications, including bug triage, escalations, and health tracking.

Benefits

  • 15% bonus target
  • Equity
  • Benefits
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