Digital Analyst

L R S•Minneapolis, MN

12h

About The Position

Fulcrum Consulting, an LRS company, is seeking a results-driven Digital Analyst to support a client in Minneapolis, Minnesota. The role is part of EDAI (Enterprise Data, Analytics, & Insights) and uses analysis of digital marketing initiatives to provide actionable insights and recommendations that drive business results. The analyst leads a group supporting several web or mobile app product teams and works closely with senior director- and VP-level marketing leaders on strategic initiatives, prioritization, and resourcing. The role provides digital analytics support across customer acquisition, product management, on-site user experience, website experimentation and optimization, project management, and IT. It owns monthly KPI and dashboard creation and reporting, supports analytics tools and measurement practices, and works to improve team operations, enablement, and marketing performance.

Requirements

Bachelor's degree or equivalent.
2–5 years of relevant experience.
Digital analytics experience developing meaningful KPIs and Solution Design References (SDR), producing reports and insights, and interpreting results.
Experience analyzing digital data using Adobe Analytics and Adobe Customer Journey Analytics.
Experience leading and coaching employees.
Ability to share compelling insights using MS PowerPoint with C-suite audiences.
Strong relationship-building and communication skills with colleagues and business partners, including the ability to influence customers on recommendations.
Experience leading enablement, Center of Excellence (COE), or self-service analytics initiatives.

Nice To Haves

3+ years of experience working in a big data environment such as AWS or Azure for data wrangling or analysis.
Experience with Customer Data Platforms (CDPs), such as Adobe Experience Platform or Adobe Real-Time CDP.
Experience coding in PySpark, Python, or SQL.
Ability to thrive in a collaborative work environment and independently drive results.
Proven track record of turning analytics into actionable business outcomes.
Financial services experience and knowledge of products, customers, transaction and interaction data, including source systems.
Demonstrated understanding of statistical analysis methodologies.

Responsibilities

Perform online reporting, collection, and analysis of complex digital qualitative and quantitative metrics from multiple sources; administer the site analytics reporting system and manage data collection and synthesis.
Identify issues, developing trends, areas for further investigation, and opportunities to drive business results.
Present data clearly and compellingly, communicate insights, tell a story, and influence strategy.
Provide digital analytics support to customer acquisition, product management, on-site user experience, website experimentation and optimization, project management, and IT stakeholders.
Support dataset creation by developing measurement plans and technical requirements for tagging, including data extraction, derived and dependent variable creation, and data quality control processes for analytics, model development, and validation.
Manage team workload in partnership with the analytics department lead and senior marketing leaders.
Prepare for weekly team agile meetings, bi-weekly marketing alignment meetings, and monthly leadership prioritization discussions.
Lead analytics self-service and enablement initiatives.
Own the creation and reporting of monthly KPIs and dashboards, perform analysis, and build processes that support marketing performance best practices.
Serve as a subject matter expert for one or more analytics team tools and develop a strategy to maximize their benefits and effectiveness.
Identify opportunities for operational excellence, including process optimization, role clarification, agile methodologies, standardization, QA improvements, faster delivery, and business self-service enablement.
Lead and coach employees.