Digital Analyst

Collin College•McKinney, TX

1d•$66,728 - $81,376•Onsite

About The Position

The Digital Analyst supports marketing and web communications efforts by analyzing website performance and user behavior to inform strategic improvements. The role provides actionable insights that help enhance the college’s digital platforms, student engagement, accessibility, and institutional goals. The analyst works with web and digital communications teams to improve usability, accessibility, user experience, content effectiveness, and digital marketing and communication strategies. This security-sensitive position requires a criminal background check.

Requirements

Bachelor’s degree in analytics, marketing, communications, computer science, or a related field from an accredited institution.
Two years of experience in digital analytics, web analytics, or a related field.
Knowledge of web analytics platforms such as Google Analytics and Google Tag Manager.
Knowledge of data visualization and reporting tools such as Looker Studio.
Knowledge of SEO principles, digital marketing concepts, user behavior analysis, and tools such as Google Search Console.
Skill in analyzing and interpreting complex data sets.
Problem-solving and critical-thinking skills.
Interpersonal and organizational skills.
Ability to translate data into actionable insights and recommendations.
Ability to communicate effectively with technical and non-technical audiences.
Ability to establish and maintain effective working relationships.
Candidates are subject to a criminal background check.

Responsibilities

Analyze website performance, user behavior, and engagement metrics to identify trends and opportunities for improvement.
Manage and maintain web analytics platforms, including Google Analytics and Google Tag Manager.
Develop and maintain dashboards and reports using tools such as Looker Studio to communicate insights to stakeholders.
Evaluate user journeys across student pathways, including admissions, financial aid, and academic programs, to identify barriers to task completion.
Provide recommendations to improve website usability, navigation, and content effectiveness.
Collaborate with the web communications team to prioritize and implement data-informed content updates.
Partner with the Digital Communications team to support improvements in usability, accessibility, and overall user experience.
Use user behavior tools such as Microsoft Clarity to analyze interaction patterns and identify usability issues.
Conduct keyword research and support search engine optimization strategies to improve discoverability of programs and services.
Support A/B testing and optimization efforts to evaluate website changes and digital campaigns.
Measure and report on the impact of website updates and strategic initiatives.
Provide insights and recommendations for digital marketing and communication strategies.
Ensure compliance with applicable laws and institutional standards relating to digital communications and data usage.
Perform other duties as assigned and maintain standards in accordance with college policies, procedures, and Core Values.