Digital Product Analyst

VyStar Credit Union•Jacksonville, FL

2d•Onsite

About The Position

The Digital Experience Product Analyst will support the development and execution of VyStar’s user experience strategy for all member-facing initiatives. This role will assist the Digital Experience Product Manager by partnering with Information Technology, Marketing, Line of Business Partners, Operations, and other related business units to ensure the digital member experience is aligned with defined business goals. The analyst will contribute to the development, monitoring, and analytics of Key Performance Indicators (KPIs) to measure results and drive ongoing improvements based on data analysis. Additionally, the role will assist Digital Experience Product Owners in developing necessary updates for all audiences across VyStar, including product update status, roadmap updates, management of the backlog and resolving pain points, tracking product vendor spend, and tracking product implementation costs.

Requirements

5+ years of experience in financial services in roles that they had to build a balance of understanding how the business operates and can translate into delivering and/or driving experiences for customers.
5+ years of experience in role with hands-on experience in the planning, execution, and delivery of project deliverables.
3+ years of experience in role with practical experience in process design and continuous improvement.
Experienced in making hard data-informed decisions (A/B experimentation, user testing, data analysis, competitors and market analysis, defining metrics).
Comfortable working within the dynamics of a group and eliciting cooperation from internal and external resources at all levels.
Interested in how products work “under the hood” and are comfortable collaborating and discussing technical approaches and challenges with engineers.
A strong desire to learn new things and are willing to push beyond your comfort zone.
Understands digital user experiences in financial services, or related industries, with an emphasis on applications to include digital banking, acquisition, loan applications, servicing and other product and service delivery.
Knows how to inspire, motivate and support a team to get things done.
Strong verbal and written communication skills necessary to manage and share information effectively with others.
Well-organized and has a great attention to detail.
A compelling storyteller who can communicate in succinct and inspiring ways to a variety of audience types.
Strong analytical and systems-thinking skills.
A solid understanding of the financial services industry and the laws and regulations that govern and/or impact the credit union.
A high level of interpersonal skills and social sensitivity are required.
The candidate is a resource to the organization and must be an effective listener and communicator.
The candidate must set the example in attitude, behavior, and work ethic.
Understanding of Design Systems/Design Languages
Familiar with Google Analytics/Adobe Analytics
Familiar with software delivery/project management tools (e.g. JIRA, Aha, Roadmunk)
Strong proficiency in Microsoft Suite (Word, Excel, PowerPoint)
Familiar with Azure DevOps
Familiar with Lucid or Miro
Familiar with headless CMS (e.g. Contentful)
Familiar with Personalization engines
Understanding of APIs and how they’re utilized to build digital products
BS, or equivalent combination of education and experience.

Nice To Haves

A positive outlook, strong work ethic, and responsiveness to all internal and external stakeholders.
Excited about building products in a rapidly changing landscape and good at sorting out ambiguity.
The candidate is an advocate for delight and emotion in their products.

Responsibilities

Advocate for members by creating personalized digital experiences that support financial life management.
Partner with internal teams to iterate products and features based on member feedback and market data.
Develop and manage a discipline to categorize all Digital Experiences, including an inventory by channel and journey maps.
Execute plans to ensure VyStar’s Digital experiences are competitive and differentiated.
Provide direction, guidance, and translate business requirements to designers, IT, and other key stakeholders.
Perform analysis, define requirements/user stories, and work with teams to develop, test, and deliver member-centric experiences.
Ensure product features and improvements are designed with a mobile-first lens and are continuously tested and iterated in rapid development cycles.
Manage key digital products, their direction, and impact on the organization and member base.
Support the Digital Experience team's strategy on key strategic program initiatives for digital transformation.
Define project objectives in collaboration with business leaders and stakeholders, ensuring alignment with the overall digital strategy.
Manage the planning, execution, and delivery of project deliverables.
Develop comprehensive project schedules, establish timelines and milestones, and track progress.
Coordinate project-related activities and manage internal and external project team members.
Communicate project information clearly, concisely, and accurately to stakeholders and team members.
Provide timely and transparent project status reports.
Assist Product Owners and participate in business and technical project meetings.
Build key partnerships with IT, Business teams, Marketing, and third-party partners.
Foster a cross-team mindset that anticipates bottlenecks, manages escalations, and balances business needs with technical constraints.
Assist in prioritization and management of the product roadmap.
Utilize a data-driven decision-making process to evaluate digital experience performance and recommend changes.
Manage reporting across qualitative and quantitative data for assigned Digital products.
Understand underlying performance and member pain points to prioritize future enhancements.
Keep abreast of key industry and digital trends through research, conferences, and vendor demonstrations.
Conduct competitive benchmarking of VyStar’s digital capabilities against key competitors.
Act as a change agent to support a shift to product mindsets and solve member needs.
Socialize digital operating and interaction models across the organization.
Evangelize digital value through regular updates, road shows, and forums.
Maintain an understanding of VyStar’s business plan, strategic goals, and financial results.
Obtain continuing education hours, attend conferences, and stay abreast of developments in the digital space.
Display strong written and oral communication skills.
Develop collaborative relationships across the organization.
Display initiative, attention to detail, strong organizational skills, and the ability to multi-task.
Quickly grasp concepts, analyze data, and exhibit sound judgment and problem-solving skills.
Maintain professional composure, objectivity, and fairness.
Contribute to the credibility and integrity of the Digital Experience function.
Demonstrate due professional care, maintain confidentiality, and uphold high standards of professional competency.
Display a strong sense of teamwork.
Proactively help identify, assess, manage, and report risks within their domain of work.
Maintain vigilance in safeguarding operations while ensuring compliance with regulatory mandates.