Digital Account Manager

Hearst•Manchester, NH

1d•Onsite

About The Position

WMUR, the ABC affiliate in Manchester, New Hampshire, is seeking a Digital Account Manager to develop digital campaign strategies, maximize online and mobile advertising performance, and manage digital campaigns. The role works with sales teams before and after a sale to ensure clients’ business needs are met. Responsibilities include creating media plans, optimizing campaigns, reporting on performance, and supporting campaign retention and renewal. In-person attendance is required. The description states that the position reports to the General Sales Manager.

Requirements

3–5 years of experience working with digital advertising solutions, campaign optimization, and analytics.
Experience with digital ad-serving technologies, web analytics, and trafficking.
Advanced knowledge of DoubleClick ad-serving technologies (DFP or DFA).
Advanced knowledge of Google Analytics, Omniture, Comscore, and Scarborough.
Proficiency with Microsoft PowerPoint, Word, and Excel.
Ability to thrive in a fast-paced work environment, manage multiple projects, and meet tight deadlines.
Excellent problem-solving and troubleshooting skills, including identifying issues, collecting data, and developing solutions.
Strong teamwork skills and self-motivation.
High attention to detail and strong organizational skills.
Commitment to exceptional customer service and exceeding client expectations.

Nice To Haves

Experience with programmatic solutions and ad exchanges on the buy or sell side is strongly preferred.
Military experience may be considered.

Responsibilities

Provide clients with targeted, customized digital advertising recommendations.
Collaborate with sales teams to close business as needed.
Oversee the launch of digital advertising campaigns across desktop, mobile, and programmatic solutions.
Provide day-to-day support and service to clients.
Analyze, recommend, and implement ongoing optimizations for digital campaigns.
Attend client meetings and presentations as needed to review campaign performance, optimization recommendations, and renewal strategy.
Create processes for systematic campaign management and insightful reporting.
Develop customer retention and renewal systems in collaboration with the DSM.
Create media plans, report on campaign performance, and support campaign retention and renewal.