Account Manager, Digital/Influencer

AZIONE•New York, NY

1d•$95,000 - $100,000•Hybrid

About The Position

AZIONE is seeking an experienced Account Manager, Digital/Influencer for its Fashion and Lifestyle/CPG division in New York City. The role leads client accounts and manages multiple clients and projects across paid and organic campaigns and partnerships. The successful candidate will bring an established network of celebrity, influencer, stylist, publicist, and agent relationships, strong knowledge of social platforms, and a genuine interest in relevant cultural events. The NYC team follows a hybrid office schedule. The Account Manager serves as a senior client contact and influencer and VIP liaison, guides account strategy and campaign execution, supports new business efforts, and oversees delivery and reporting. The position also mentors digital team members, contributes to team culture, and supports the growth and development of the Digital team.

Requirements

At least 5 years of post-graduate PR experience, including VIP and influencer work at a relevant agency.
An established network of relationships with celebrities, influencers, stylists, publicists, and agents.
Strong knowledge of social platforms and genuine interest in relevant cultural events.
Strong problem-solving skills and a creative mindset.
Must be located in New York City.

Responsibilities

Oversee account health, anticipate client needs, deliver solutions, and build strong client relationships as the day-to-day client contact and Influencer and VIP liaison.
Serve as senior client contact and digital influencer lead, handle client issues, lead client calls and meetings with senior leadership, and attend influencer or talent appointments with clients.
Provide clients with expertise and recommendations across initiatives and projects.
Contribute to new business processes, including brainstorms, research, pitch decks, and pitch preparation.
Pitch daily across client priorities to secure influencer and celebrity opportunities; research and recommend suitable talent and entertainment opportunities.
Oversee and execute strategic seeding programs and develop and execute earned and paid creative campaigns, including OKRs where applicable.
Collaborate with account teams to align influencer selection, messaging, social guidelines, and materials with client strategy, brand messaging, and aesthetic.
Draft and update talent and entertainment contracts and content briefs; manage talent and influencer logistics for campaigns and programs.
Execute talent partnerships from post-contract through campaign completion and KPI reporting, and oversee brand partnerships.
Review and approve client agendas and action items, ensuring they are accurate and up to date.
Conceptualize and execute VIP and influencer gifting boxes, from sourcing through final delivery.
Oversee weekly and monthly project recaps and pitch celebrity sightings and digital campaigns to entertainment and lifestyle media.
Secure paid and earned talent partnerships, large-scale content, and organic seeding opportunities that generate client coverage.
Build proactive and inbound product requests, talent dressing opportunities, and entertainment event opportunities.
Maintain and grow relationships with influencers, stylists, managers, celebrities, publicists, agents, personal assistants, and talent through outreach and ongoing relationship-building.
Track social platform technology, capabilities, emerging platforms, industry trends, and reporting best practices; share relevant insights with the team.
Monitor campaign reporting to demonstrate qualitative and quantitative ROI and impact.
Anticipate client and initiative issues and offer solutions to senior team leadership.
Manage and contribute to the agency database of talent, digital influencers, and brand advocates.
Set account team roles and responsibilities, and provide coaching, guidance, and tools to support client success.
Foster a positive, collaborative team culture and synergy between PR and Digital teams.
Mentor digital/influencer team members, including SAE, JAE, AC, and interns as assigned; support goal setting, development opportunities, and career progression.
Lead and inspire the Digital team, help manage conflict, encourage accountability and learning, and recognize colleagues, clients, and suppliers for excellent work.
Demonstrate integrity, reliability, responsiveness, professionalism, respect, and appropriate conduct.