Demand Generation Summer Internship (Hybrid)

KnowBe4 • Arlington, VA

7d • Hybrid

About The Position

The Demand Generation Intern will support the Global Demand team with internal and third-party marketing programs. The intern will assist with campaign setup and execution, reporting, asset organization, and tracking to help programs run smoothly and deliver high-quality results. The role offers hands-on experience monitoring full-funnel programs and lead lifecycles in Salesforce, interpreting program pacing and ROI, understanding UTM tracking and multi-channel attribution, and learning third-party partnership processes.

Requirements

• Currently pursuing or recently completed a bachelor’s degree in Marketing, Business, Data Analytics, Communications, or a related field.
• Strong desire to learn marketing technology.
• Clear, professional writing ability, particularly when coordinating with external partners or vendors.
• Ability to manage multiple projects or demand programs simultaneously while meeting strict deadlines.
• Excellent verbal and written communication skills and ability to interact positively with people at all levels of the organization.
• Proficiency in Google Sheets, Docs, and Slides.
• Ability to multitask and be results-oriented and organized.
• Team-oriented approach and willingness to help others succeed.
• Ability to develop creative solutions, think and act independently, prioritize competing tasks, and resolve them effectively.
• Ability to deal professionally, courteously, and tactfully with external partners and coworkers.
• Self-reliance, innovation, sound judgment, and pragmatism.

Nice To Haves

• Prior exposure to a CRM such as Salesforce or to email marketing tools.
• Compliance or in-house experience.

Responsibilities

• Work collaboratively with the marketing team to set up, monitor, and report on demand generation programs.
• Create and update Salesforce campaigns for various marketing programs.
• Track campaign pacing and lead quality, identify discrepancies, and manage lead-return processes with third-party vendors.
• Create and manage campaign tracking links in the UTM database.
• Assist in developing campaign assets and managing their hand-off to external vendors.
• Verify, clean, and process lead reports from third-party vendors.

Benefits

• Paid internship.
• Company-wide bonuses based on monthly sales targets.
• Employee referral bonuses.
• Adoption assistance.
• Tuition reimbursement.
• Certification reimbursement.
• Certification completion bonuses.
• Company training, onboarding, and professional development workshops.
• Team-building activities and social events.
• Modern, high-tech, and fun work environment.

What This Job Offers

• Career Level: Intern