Demand Generation Summer Internship (Hybrid)

KnowBe4•Arlington, VA

8d•Hybrid

About The Position

The Demand Generation Intern will support KnowBe4’s Global Demand team with internal and third-party marketing programs. The role supports campaign setup and execution, reporting, asset organization, and tracking to help programs run smoothly and deliver high-quality results. The intern will gain hands-on experience monitoring full-funnel programs and lead lifecycles in Salesforce, interpreting program pacing and ROI, learning UTM tracking and multi-channel attribution, and understanding third-party partnerships and lead quality audits. This is a paid, 12-week hybrid internship for candidates in the greater Arlington area. The intern is required to work in KnowBe4’s Arlington, Virginia office three days per week. The program runs from May 24, 2027, through August 13, 2027. The intern is responsible for relocation, if needed, and lodging for the duration of the internship. The internship program includes company training, onboarding, professional development workshops, Ask Me Anything sessions with the CEO and senior executives, team-building activities, and social events.

Requirements

Currently pursuing or recently completed a bachelor’s degree in Marketing, Business, Data Analytics, Communications, or a related field.
Strong desire to learn marketing technology.
Ability to write clearly and professionally, particularly when coordinating with external partners or vendors.
Ability to manage multiple projects or demand programs simultaneously while meeting strict deadlines.
Excellent verbal and written communication skills and ability to interact positively with people at all organizational levels.
Proficiency in Google Sheets, Docs, and Slides.
Ability to multitask, achieve results, and stay organized.
Team-oriented approach and willingness to help others succeed.
Ability to develop creative solutions and think and act independently.
Ability to prioritize effectively and resolve competing tasks.
Ability to deal professionally, courteously, and tactfully with external partners and coworkers.
Self-reliance and ability to innovate and introduce change using sound judgment and pragmatism.

Nice To Haves

Prior exposure to a CRM such as Salesforce or to email marketing tools.
Compliance or in-house experience.

Responsibilities

Collaborate with the marketing team to set up, monitor, and report on demand generation programs.
Create and update Salesforce campaigns for various marketing programs.
Track campaign pacing and lead quality, identify discrepancies, and manage lead-return processes with third-party vendors.
Create and manage campaign tracking links in the UTM database.
Assist in developing campaign assets and manage their handoff to external vendors.
Verify, clean, and process lead reports from third-party vendors.