Demand Generation Summer Internship (Hybrid)

KnowBe4•New York, NY

8d•Hybrid

About The Position

The Demand Generation Intern supports KnowBe4’s Global Demand team with internal and third-party marketing programs. The role helps set up and execute campaigns, report on results, organize assets, and track program activity to support smooth operations and high-quality outcomes. This is a paid, 12-week hybrid internship for candidates in the New York area. Interns work in the New York, New York office three days per week. The program runs from May 24, 2027, through August 13, 2027. Interns receive company training, onboarding, professional development workshops, opportunities to learn from the CEO and senior executives through Ask Me Anything sessions, and team-building activities and social events. Interns are responsible for their own relocation, if needed, and lodging during the internship.

Requirements

Currently pursuing or recently completed a bachelor’s degree in Marketing, Business, Data Analytics, Communications, or a related field.
Strong desire to learn marketing technology.
Clear, professional writing skills, particularly when coordinating with external partners or vendors.
Ability to manage multiple projects or demand programs simultaneously while meeting strict deadlines.
Excellent verbal and written communication skills and the ability to interact positively with people at all levels of the organization.
Proficiency in Google Sheets, Docs, and Slides.
Ability to multitask, stay results-oriented, and maintain strong organizational skills.
Team-oriented approach and willingness to help others succeed.
Ability to develop creative solutions and think and act independently.
Ability to prioritize effectively and resolve multiple competing tasks.
Ability to deal professionally, courteously, and tactfully with external partners and coworkers.
Self-reliance, sound judgment, pragmatism, and the ability to innovate and introduce change.

Nice To Haves

Prior exposure to a CRM such as Salesforce or to email marketing tools.
Compliance or in-house experience.

Responsibilities

Collaborate with the marketing team to set up, monitor, and report on demand generation programs.
Create and update Salesforce campaigns for marketing programs.
Track campaign pacing and lead quality, identify discrepancies, and manage lead-return processes with third-party vendors.
Create and manage campaign tracking links in the UTM database.
Assist with developing campaign assets and managing their hand-off to external vendors.
Verify, clean, and process lead reports from third-party vendors.
Monitor full-funnel programs and lead lifecycles in Salesforce.
Interpret initiative pacing and ROI to support data-driven optimization decisions.
Learn and apply UTM tracking and multi-channel program attribution practices.
Support third-party partnerships, including creative delivery and lead quality audits.