Demand Generation Manager (REMOTE)
About The Position
The Manager, Demand Generation owns EnableComp’s demand generation engine, planning and executing multi-channel campaigns that build pipeline while creating the blog posts, ebooks, landing pages, and nurture content those campaigns use. This is EnableComp’s first dedicated content hire, responsible for building a scalable content engine. The role translates the technical infrastructure maintained by the GTM Engineer and the positioning set by the Director, Product Marketing into campaigns that generate and nurture qualified leads. Reporting to the VP, Marketing, this individual contributor partners with Product Marketing, Commercial Enablement, Event Marketing & Strategic Partnerships, and the SDR function to coordinate the path from first touch to qualified pipeline. The role owns marketing-sourced pipeline targets, campaign performance, demand generation budget management, funnel content, and campaign optimization. It uses HubSpot within the lead-scoring and account-routing logic maintained by the GTM Engineer, and collaborates with that function on campaign automation and data needs rather than owning the underlying technology stack. Minimal travel is required (less than 20%), primarily for occasional team or company offsites.
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or a related field; an equivalent combination of education and experience will be considered.
- 3–5 years of experience in demand generation, growth marketing, or a related B2B marketing role.
- Hands-on experience with marketing automation platforms; HubSpot is preferred.
- Experience with CRM systems such as Salesforce.
- Strong writing skills, including the ability to independently draft blog posts, email copy, and landing page copy.
- Strong analytical skills and experience pulling and interpreting campaign data to make decisions.
- Comfort partnering with a technical GTM or RevOps function on automation and data needs without owning the underlying systems.
- Regular and predictable attendance.
- Strong computer proficiency and ability to use office applications, including MS Office (PowerPoint, Word, Excel, Teams, Outlook), Zoom, and other learning technology.
- Ability to perform each essential duty satisfactorily; reasonable accommodation may be made to enable qualified individuals with disabilities to perform essential functions.
- Adhere to EnableComp’s Core Values, Vision, and Mission.
- Strong project management and prioritization skills, including comfort running multiple campaigns simultaneously.
- Ability to work at a computer for extended periods.
Nice To Haves
- Experience in healthcare, healthcare technology, Revenue Cycle Management (RCM), or another complex B2B industry.
- Self-directed approach and comfort owning ambiguous, cross-functional problems.
- Treat data hygiene as non-negotiable and translate technical workflows into plain-language impact for Sales and Marketing stakeholders.
- Bias toward experimentation and iteration, including piloting AI-enabled content and marketing tools.
Responsibilities
- Plan, build, and execute multi-channel demand generation campaigns across email, paid social, SEM, retargeting, and organic channels.
- Own marketing-sourced pipeline targets and report campaign performance against revenue goals.
- Manage the demand generation budget, track spend against ROI, and reallocate based on channel performance.
- Create and own funnel content end-to-end, including blog posts, ebooks or guides, landing pages, and nurture email copy.
- Ensure campaign content reflects current positioning and messaging maintained by the Director, Product Marketing.
- Establish a scalable, repeatable content calendar and production workflow.
- Build and manage lead nurture email programs and campaign workflows in HubSpot, working within lead-scoring and account-routing logic maintained by the GTM Engineer.
- Partner with the GTM Engineer on campaign-specific automation needs and data requirements without owning the underlying tech stack, integrations, or scoring and routing architecture.
- Monitor and troubleshoot campaign-level workflow issues, escalating systemic or infrastructure issues to the GTM Engineer.
- Partner with the Manager, Event Marketing & Strategic Partnerships on webinar and event promotion strategy, registration goals, and post-event lead nurture.
- Partner with the Director, Product Marketing to ensure campaigns and content reflect current narrative, positioning, and competitive messaging.
- Partner with the SDR function on lead handoff, MQL quality feedback, and conversion tracking.
- Analyze campaign and content performance to identify what is working, discontinue ineffective tactics, and optimize MQL volume, conversion rate, and cost per acquisition.
- Stay current on emerging channels and AI-powered marketing and content tools, and pilot new tactics.
- Perform other duties as assigned.
Benefits
- The company describes a culture supportive of work-life balance, flexibility, and employee professional growth and development.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
