Demand Generation Manager (ABM)

IONIX•Remote, TX

About The Position

IONIX is hiring a Demand Generation Manager to create and accelerate pipeline in selected enterprise accounts. Reporting to the Head of Demand Generation, this hands-on role runs 1:1 and 1:few account-based marketing programs across email, social, events, and executive outreach. The manager gives security leaders a specific reason to engage and partners with sales to turn engagement into qualified pipeline and closed-won revenue. The role requires detailed research into enterprise accounts, including subsidiaries and acquisitions, security stakeholders, and relevant industry communities. The manager works closely with account executives and engages sales engineers, IONIX executives, partners, and investors to create access and advance pursuits. Success is measured primarily by qualified pipeline sourced or influenced and closed-won revenue, along with buying-committee coverage, conversion from first meeting to close, and account executive reliance on the role in major pursuits.

Requirements

Experience running ABM programs for enterprise accounts in cybersecurity or another technical B2B software market, including executive events from small dinners to conference activations.
A record of sourcing or influencing qualified pipeline and closed-won revenue in named accounts, with results that can be explained quantitatively.
Security fluency sufficient to write for CISOs and leaders responsible for vulnerability and exposure management, and to learn practical concepts such as attack-surface discovery, exploitability, and risk prioritization.
Strong research and writing skills, including the ability to translate an annual report, acquisition, or leadership change into a relevant reason for a security leader to meet.
Sound account judgment, including prioritizing time and stakeholders and recognizing when a pursuit needs executive involvement, a partner, or a new approach.
Experience partnering with enterprise account executives on shared account plans and active opportunities.
Comfort using HubSpot and sales engagement tools, interpreting intent and engagement signals, and creating account-level reporting.
Clear communication, reliable follow-through, and comfort contributing to a playbook in a growing company.

Nice To Haves

Experience marketing to security buyers.
Experience running account-based LinkedIn campaigns.
Experience working with channel partners on joint account plans.

Responsibilities

Select target accounts with sales leadership and organize them into 1:1 programs and 1:few groups based on shared industries or triggers.
Research account priorities, regulatory pressures, security stacks, and existing IONIX relationships, and keep the research current.
Create written account plans with account executives that cover the buying committee, entry points, messaging, and channel sequence.
Coordinate personalized email, LinkedIn, paid social, and direct-mail plays with sales and programmatic outbound.
Host executive dinners, roundtables, and industry-event activations for target accounts, and follow up with attendees to secure a meeting or establish that they are not interested.
Find and arrange warm introductions through investors, channel partners, customers, and colleagues' networks.
Develop account-specific content and offers with product marketing and sales engineering, including tailored exposure assessments.
Partner with account executives on pursuits from first touch through close, build buying-committee relationships, and involve IONIX executives when needed.
Manage the program budget, report pipeline and revenue by account, and use results to determine where to invest and which plays to retire.
Share account insights with product marketing, sales leadership, and the demand generation team.