Demand Generation Manager

As the Demand Gen Manager at Hummingbird, you will be responsible for building and executing account-specific marketing programs to increase awareness and engagement with target accounts. Working closely with the sales team, you will optimize marketing channels and design ABM programs that align with sales goals. Additionally, you will oversee account research and planning, coach and align stakeholders, and monitor key performance indicators for marketing programs. This role will play a crucial part in the fight against financial crime.

• Optimize marketing channels including Digital, Email, Webinars, Events, and Direct Mail.
• Work closely with the sales team to align marketing efforts with their needs, supporting lead nurturing and conversion.
• Design and execute ABM programs that align with sales goals and influence decision makers across the buyer’s journey.
• Oversee account research and planning, as well as orchestration across multiple marketing channels (like email, website, personalized advertising, intent data and virtual events).
• Coach and align stakeholders across Marketing, Sales Development and Sales to execute on integrated account activation plans.
• Partner with content teams to provide campaign customization and tailored thought leadership.
• Monitor key performance indicators for Marketing programs across multiple tactics and ensure continuous improvement and effectiveness of prospecting and marketing tactics.
• Help fight financial crime.

• Optimize marketing channels including Digital, Email, Webinars, Events, and Direct Mail
• Work closely with the sales team to align marketing efforts with their needs, supporting lead nurturing and conversion
• Design and execute ABM programs that align with sales goals and influence decision makers across the buyer's journey
• Oversee account research and planning, as well as orchestration across multiple marketing channels (like email, website, personalized advertising, intent data and virtual events)
• Coach and align stakeholders across Marketing, Sales Development and Sales to execute on integrated account activation plans
• Partner with content teams to provide campaign customization and tailored thought leadership
• Monitor key performance indicators for Marketing programs across multiple tactics and ensure continuous improvement and effectiveness of prospecting and marketing tactics

• Remote-first, fully distributed team
• Opportunity to work with major financial institutions and tech-savvy trailblazers
• Thoughtfully designed, intuitive SaaS product
• Inclusive and collaborative work environment
• Opportunity to make a positive impact on the world by fighting financial crime
• Equal opportunity employer that values diversity
• Reasonable accommodation for individuals with disabilities during the application process and employment