Demand Generation Coordinator

Go Fish Digital

5d

About The Position

Go Fish Digital is building a focused, integrated go-to-market engine to accelerate growth across its digital and performance marketing services. The Demand Generation Coordinator supports campaign execution and marketing operations that drive qualified mid-market pipeline. This hands-on role combines campaign delivery, HubSpot administration, list management, content distribution, and foundational reporting.

Reporting to the Senior Director of Demand Generation, the coordinator works with Product Marketing, Sales, and GTM Operations to execute campaign plans accurately and on time. The role also collaborates with paid media, SEO/GEO, creative, and web development specialists to help campaigns reach intended buyers and run reliably from launch through follow-up. It is suited to someone developing practical skills in demand generation, marketing automation, and campaign analysis.

Requirements

• 1–3 years of experience in marketing coordination, campaign execution, email marketing, or marketing operations, or equivalent practical experience.
• Hands-on experience building emails, managing lists, or supporting workflows in HubSpot or a comparable marketing automation platform.
• Ability to catch errors in audience selection, data, links, copy, and campaign setup before launch.
• Ability to manage multiple deadlines, maintain clear documentation, and communicate blockers early.
• Comfort using spreadsheets to clean lists, organize information, and summarize basic campaign results.
• Curiosity about how campaigns and systems work, receptiveness to feedback, and eagerness to develop marketing operations skills.

Nice To Haves

• Experience with HubSpot workflows, forms, landing pages, campaign reporting, and Salesforce-connected processes.
• Familiarity with B2B demand generation, lead lifecycle stages, email deliverability, and contact subscription management.
• Experience building and implementing measurement, testing, and attribution methodologies.
• Experience supporting content distribution, webinars, or coordinated sales and marketing campaigns.

Responsibilities

• Build, test, schedule, and deploy marketing emails in HubSpot using approved messaging and campaign plans.
• Configure campaign assets, forms, landing pages, and tracking links using established templates and processes.
• Perform pre-launch checks on links, formatting, personalization, audience selection, suppression lists, and tracking.
• Support coordinated marketing, BDR, and seller outreach through timely campaign setup and audience preparation.
• Build and maintain campaign workflows, nurture sequences, and enrollment rules under the direction of the Senior Director of Demand Generation.
• Maintain consistent campaign naming, asset organization, documentation, and tracking practices.
• Monitor workflow execution and campaign handoffs, investigate routine issues, and escalate problems promptly.
• Partner with GTM Operations on data quality, lead routing checks, and troubleshooting; support established CRM processes and coordinate integration or system architecture changes with GTM Operations.
• Prepare, clean, import, and segment contact and account lists based on campaign criteria.
• Maintain contact properties, deduplication, subscription preferences, and suppression lists using established processes.
• Check audience fit against agreed company, industry, geography, and buyer criteria before campaign launch.
• Help monitor email bounces, unsubscribes, and other deliverability signals and flag issues for review.
• Publish and distribute approved content through email, website tools, social channels, and other campaign touchpoints.
• Adapt approved assets to channel templates and coordinate required updates with Content and agency specialists.
• Maintain the campaign calendar, track deadlines and dependencies, and follow up on outstanding deliverables.
• Support webinar and event execution, including registration pages, reminders, attendee lists, and follow-up campaigns.
• Maintain basic campaign reports covering delivery, engagement, conversions, and downstream outcomes using established dashboards.
• Check tracking and data completeness and surface gaps that affect reporting.
• Support A/B tests by configuring approved variants, checking setup, and compiling results.
• Identify ways to improve campaign accuracy, repeatability, and turnaround time.

Benefits

• Medical, dental, and vision insurance.
• Unlimited paid time off.
• 401(k) with company match.
• Company-paid life and disability insurance.
• Paid parental leave.
• Employee wellness programs and additional perks.
• Flexible work environment.
• Competitive compensation.
• Collaborative culture with autonomy and ownership.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed