Demand Generation Campaign Manager (Location Flexible)
About The Position
The Demand Generation Campaign Manager leads the strategy and execution of integrated marketing campaigns that drive qualified leads and revenue growth. The role develops multi-channel programs tailored to buyer journeys, manages lead nurturing and scoring, and partners with sales to align on pipeline goals. The manager monitors campaign performance, optimizes results through testing and analytics, manages campaign budgets, and works with marketing technology tools. Success requires strategic acumen, collaboration, communication, project management skills, and experience generating measurable pipeline impact in a B2B environment. The role partners with Line of Business, Industry, and Channel Marketing teams to plan campaigns, develop messaging and user experiences, identify audiences and target accounts, build buyer journeys, and pursue co-marketing opportunities. It defines and tracks campaign metrics, leads and revenue outcomes, and supports consistent campaign planning across the demand generation program framework. The manager builds and manages lead-scoring models, nurture workflows, and lifecycle campaigns using marketing automation tools. The role also partners with sales on ideal customer profiles, target account lists, lead handoff, and pipeline acceleration. It monitors performance, runs A/B tests, uses attribution and analytics to improve ROI and conversions, manages budgets and expenses, briefs creative, digital, and event teams, and keeps stakeholders informed. The position also contributes to marketing learning and development, cross-firm capability projects, and education on the Marketing Program Framework.
Requirements
- Bachelor’s degree in Marketing, Business, or a related field.
- Strong written and verbal communication skills.
- Proficiency with marketing automation tools such as Marketo or HubSpot; CRM tools such as Dynamics 365 or Salesforce; Adobe Analytics; SEM Rush; and AEM tools.
- Strong project management, critical thinking, and organizational skills; examples of project management tools include Asana and Monday.com.
- Three to five years of demand generation campaign planning or digital marketing experience in a B2B environment.
- Understanding of marketing, demand generation, and conversion optimization.
- Demonstrated track record of driving, measuring, and growing qualified leads and pipeline through campaign tactics.
- General knowledge of content strategy and digital marketing channel strategy.
- Excellent communication and stakeholder management skills.
- Awareness and understanding of various marketing channels.
- Strong sense of ownership and determination to get things done.
- Ability to collaborate and work within a team to achieve goals.
- Ability to learn new subject areas quickly.
Nice To Haves
- Experience in professional services or consulting industries.
- Familiarity with predictive analytics and AI-powered marketing tools.
- Strong analytical skills and experience with attribution modeling and campaign reporting.
- Experience in an agency or matrixed environment.
Responsibilities
- Partner with Line of Business, Industry, and Channel Marketing teams to align campaign strategy and goals.
- Design and execute multi-channel demand generation campaigns across email, paid media, SEO, webinars, content syndication, ABM, and chat.
- Develop messaging and user experiences for specific audiences and buyer journeys, and prepare campaign strategy documentation.
- Identify campaign target audiences, including target accounts and CRM-related lists.
- Build buyer journeys and messaging to support campaign strategies.
- Identify and maximize relevant co-marketing opportunities with strategic business alliances.
- Define and remain accountable for campaign and program metrics, including pipeline and leads.
- Build and manage lead-scoring models, nurture workflows, and lifecycle campaigns using marketing automation tools.
- Partner with sales to define ideal customer profiles and target account lists and support seamless lead handoff and pipeline acceleration.
- Monitor campaign performance, conduct A/B testing, and use attribution models to optimize ROI and conversion rates.
- Evaluate campaign effectiveness using data, iterate on campaigns, monitor progress against goals, and recommend course corrections and opportunities.
- Work within CRM and marketing automation platforms and identify opportunities for strategic use of AI-powered tools, intent data platforms, and marketing technology innovations.
- Brief creative, digital, and event marketing teams on campaign strategies and tactical plans.
- Monitor and track campaign budgets and expenses.
- Keep marketing and business stakeholders informed about program and campaign performance and needed contributions.
- Participate in relevant marketing learning and development and cross-firm projects related to marketing and demand generation capabilities.
- Educate Lines of Business and Industry teams about the Marketing Program Framework.
- Support the Demand Generation Director in driving a consistent approach to campaign planning across the demand generation program framework.
Benefits
- Competitive benefits and compensation package.
- Discretionary bonus based on firm and individual performance.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
