Demand Generation Campaign Manager (Remote, US - ET/CT)

Maze•Madison, MS

10d•$100,000 - $118,000•Remote

About The Position

Maze is hiring a Demand Generation Campaign Manager to execute core demand generation programs, including agency-managed paid campaigns, lifecycle email marketing, and events and webinars. The role manages spending against plan, tests new channels, and tracks how leads move through the funnel to improve lead volume and quality. It is a hands-on position focused on launching campaigns, analyzing performance, and optimizing programs. The manager owns the day-to-day relationship with the paid media agency, including campaign briefs, creative and targeting reviews, performance discussions, budget pacing, and testing. The role also develops segmented email nurture and behavior-based journeys in HubSpot, and plans and manages conference, webinar, and field-event promotion, logistics, follow-up, post-event processes, and lead routing. The position tracks Lead-to-MQL, Meeting, and Opportunity progression and reports results to marketing leadership. It works with RevOps and SDRs to identify and resolve lead-quality or routing issues. Maze describes itself as a global, remote Series B company with fewer than 150 team members.

Requirements

3–5 years of SaaS B2B demand generation or campaign marketing experience.
Experience managing a paid media agency or partner, including writing briefs, quality-checking campaigns, and addressing performance concerns.
Working knowledge of LinkedIn and Google Ads to assess agency recommendations.
Experience building and optimizing email nurture or lifecycle programs in a marketing automation platform.
Comfort with funnel metrics, including pulling data, identifying issues, and suggesting fixes.
Strong organizational skills and ability to manage multiple campaigns and events without losing details.
Clear written communication for campaign copy and performance reporting.

Nice To Haves

Experience with HubSpot and Salesforce.
Experience working closely with SDR or sales teams on lead follow-up.
Familiarity with tools or audiences in the product, design, or research space.

Responsibilities

Own the day-to-day relationship with the paid media agency, set priorities, brief campaigns, review creative and targeting, and hold the agency accountable to performance goals.
Review LinkedIn and Google campaign results weekly and push for optimizations and new tests when performance is lagging.
Track paid spend against monthly and quarterly plans, flag pacing problems, and recommend budget shifts based on results.
Design and run tests on new channels, creative, and messaging, and share readouts on results and whether to scale.
Report campaign performance to the marketing team.
Develop email marketing programs, including nurture tracks, triggered journeys, and campaign sends in HubSpot.
Build segmented, behavior-based email programs and test subject lines, content, and timing to improve results.
Research, plan, and manage conferences, webinars, and field marketing events.
Own event and webinar promotion, registration, logistics, and follow-up, coordinating with the wider marketing team.
Develop post-event playbooks and lead routing.
Track lead progression from Lead to MQL, Meeting, and Opportunity across programs and report results regularly to marketing leadership.
Work with RevOps and the SDR team to identify and fix lead-quality or routing problems.

Benefits

Health insurance with international coverage, vision, and dental, with 100% of the team member premium paid.
Mental health care, including unlimited virtual therapy sessions and 24/7 access to resources.
Life and disability insurance, with 100% of the team member premium paid.
Flexible time off.
Meaningful equity.
Fully paid company retreats.
A company-paid new MacBook.
16 weeks of paid family leave for birth or adoptive parents.
$500 per month for dependent health insurance coverage or other benefits at the employee’s discretion if they have no dependents to add.
$1,500 remote work setup fund.
Flexible work schedule with employee-managed working hours.
Monthly Bonus.ly points that can be cashed out for gift cards and more.
Virtual social engagements throughout the year.
Company swag.