Dealer Sales Manager

Generac Power Systems • Atlanta, GA

2d

About The Position

The Dealer Sales Manager will drive revenue growth and strengthen relationships within the dealer network by developing and executing strategic sales strategies. The role cultivates partnerships, ensures sales targets are met, and provides guidance and support to dealers. It requires a proactive, strategic approach to dealer engagement and effective collaboration with cross-functional teams. This position supports the Georgia territory.

Requirements

• Bachelor’s degree in Business, Marketing, Finance, or a related field, or equivalent experience.
• At least 5 years of related sales experience, including account management.
• Ability to travel a minimum of 50%, or as required.
• Demonstrated success achieving and exceeding sales targets through dealer identification, channel optimization, and territory growth plans.
• Ability to analyze market trends and dealer performance and develop strategies to expand market share and product adoption.
• Excellent written and verbal communication, stakeholder-influencing, negotiation, and sales presentation skills.
• Experience using CRM platforms such as Salesforce or HubSpot and Microsoft Office Suite to manage pipelines, forecast, and track performance metrics.
• Skill in delivering product and sales training to dealer teams.
• Ability to collaborate with marketing, operations, and product teams to develop sales tools, promotional programs, and campaigns.
• Strong organization, time management, prioritization, and territory management skills.

Responsibilities

• Develop and lead sales and channel strategies to drive revenue growth, market share, and profitability across the dealer network.
• Identify, recruit, and negotiate partnerships with high-potential dealers, ensuring alignment with brand standards and strategic objectives.
• Cultivate and strengthen relationships with key dealer partners to foster loyalty, collaboration, and mutual business growth.
• Coach and enable dealer sales teams through training, business planning, and performance optimization initiatives and programs.
• Use market analytics to evaluate performance, identify opportunities, and inform strategic decisions.
• Deliver accurate sales forecasts and insights, translating data into actionable recommendations for senior leadership.
• Collaborate with product, marketing, finance, and channel management teams to support dealer engagement and consistent brand execution.
• Drive go-to-market initiatives and promotional campaigns with marketing to accelerate dealer sales and strengthen brand presence.
• Represent the dealer network's voice, influencing product development, pricing strategies, and overall channel direction.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager