Dealer Sales Representative

Bulmann Dock & Lift • Minneapolis, MN

5d

About The Position

Bulmann Dock & Lift is a manufacturer of docks, boat lifts, and waterfront systems, building its products in Northern Michigan for over 25 years. The company partners with marine dealers and distributors to bring its products to market.

The Dealer Sales Representative / Territory Manager develops and maintains relationships with the marine dealer network. The role focuses on B2B sales, supporting existing dealers, onboarding new dealers, and providing the tools, training, and resources they need to sell and install the company’s products successfully.

Requirements

• At least 2 years of B2B sales experience, preferably in the marine, outdoor recreation, or equipment manufacturing industries.
• Experience with dealer or distributor account management.
• Strong communication, presentation, and relationship-building skills.
• Proficiency with Microsoft Office Suite, including Word, Excel, Outlook, Teams, and PowerPoint.
• Strong organizational and time-management skills.

Nice To Haves

• Mechanical aptitude.
• Familiarity with dock and boat lift systems.

Responsibilities

• Manage and grow a defined dealer sales territory.
• Build long-term relationships with current and prospective dealers.
• Conduct on-site dealer visits, product demonstrations, and training sessions.
• Present and negotiate wholesale pricing, programs, and promotional opportunities.
• Monitor dealer performance and identify growth opportunities.
• Coordinate with internal teams to support smooth order fulfillment and installation.
• Maintain accurate CRM records of dealer interactions.

Benefits

• Competitive base salary plus commission.
• Three health plan options, including two offered free to employees.
• Dental, vision, life, disability, EAP, and supplemental coverage.
• Paid vacation and company holidays.
• Retirement plan with a 3% company match.
• Annual stake-in-the-outcome bonus program based on company performance.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed