Customer Marketing Senior Manager, Daily Fantasy Sports

The job overview for the position of Customer Marketing Senior Manager, Daily Fantasy Sports Retention at FanDuel is as follows: This role involves driving customer retention and marketing initiatives, with a focus on elevating revenue driving marketing initiatives at a premier gaming company. The Senior Manager will lead the Daily Fantasy Sports Customer Marketing team, optimize retention programs, and collaborate with various departments within the company. They will be responsible for overseeing the full lifecycle of multiple retention and CRM campaigns, implementing personalization at scale, and driving collaboration with key stakeholders. Additionally, the Senior Manager will recruit and identify top talent while creating an inspiring environment for direct reports to learn and grow.

• Lead the Daily Fantasy Sports Customer Marketing team in optimizing programs and improving reach, deliverability, and operational efficiency
• Set the strategic direction of retention programs based on data-driven insights and key business priorities
• Oversee the full lifecycle of multiple retention and CRM campaigns across email, mobile, onsite, and paid channels
• Drive a test and learn approach, creating and executing testing plans and implementing results
• Cultivate extensive knowledge of data architecture and segmentation strategy to continuously improve approach
• Lead reporting on platform metrics and campaign effectiveness
• Plan and manage the marketing calendar, collaborating with key stakeholders and maintaining a continuous feedback loop
• Serve as a subject-matter expert, advising business stakeholders on CRM best practices
• Implement personalization at scale using Movable Ink
• Partner with the creative team and brand verticals to manage the development and testing of email templates
• Optimize programs, improve reach and deliverability, define channel strategy, and improve operational efficiency
• Recruit and identify top talent while creating an inspiring environment for direct reports to learn and grow.

• Minimum of 6 years of experience in email and/or mobile marketing, with experience creating and managing Marketing campaigns from start to finish preferred
• Minimum of 3 years of management or mentorship experience preferred
• Bachelor's degree or equivalent industry experience preferred
• Strong understanding of key business priorities
• Ability to optimize channel strategy and improve operational efficiency
• Experience with data-driven insights and test & learn approach
• Knowledge of data architecture and segmentation strategy
• Proficiency in reporting on platform metrics and campaign effectiveness
• Ability to plan and manage the marketing calendar
• Collaboration skills and ability to maintain a continuous feedback loop with key stakeholders
• Knowledge of CRM best practices, including design, copy, and channel strategy
• Experience with personalization at scale using Movable Ink
• Ability to recruit and identify top talent and create an inspiring environment for direct reports to learn and grow.

• Competitive compensation
• Opportunities for professional development
• Generous insurance and paid leave policies
• Exciting and fun work environment
• Opportunities to work on cool products
• Mentorship and professional development resources
• Flexible vacation allowance
• Hall of Fame benefit programs and platforms
• Equal employment opportunity regardless of race, color, ethnicity, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status
• Valuing diversity and inclusion in the workforce
• Potential for short-term or long-term incentive compensation