Brand Manager, Casino

We are currently seeking a Brand Manager to join our FanDuel Canada team. This role is crucial in defining the brand positioning for our casino vertical and driving brand affinity through high-quality campaigns. The ideal candidate will have experience working on competitive brands and possess a long-term strategic vision. Responsibilities include analyzing consumer insights, shaping brand positioning and creative strategy, collaborating with cross-functional teams, staying informed on market trends, measuring campaign performance, and developing cross-sell opportunities with the FanDuel Sportsbook team. A bachelor's degree and at least 5 years of relevant brand-building experience are required.

• Analyze consumer insights via first- and third-party data to develop effective marketing campaigns to increase player engagement and retention.
• Shape the brand positioning, communication, and creative strategy across all consumer touchpoints.
• Work closely with the product and content team to understand player behavior to optimize delivery of our reasons to believe within the marketplace.
• Collaborate with multiple cross-functional departments to plan, develop, and execute fully integrated and strategic marketing campaigns that support ongoing business needs.
• Stay current on market trends and industry activity and ensure the broader marketing team is informed of critical nuances.
• Measure and report performance of all marketing campaigns, and assess ROI and KPIs, while building a reporting structure that distributes these metrics among key stakeholders.
• Collaborate closely with the FanDuel Sportsbook team to develop and execute cross-sell opportunities.

• Bachelor's degree
• 5+ years of relevant experience building brands
• Proven ability to innovate and create differentiation

• Competitive compensation
• Opportunities for professional development
• Generous insurance and paid leave policies
• Exciting and fun work environment
• Opportunities to work on cool products
• Mentorship and professional development resources
• Flexible vacation allowance
• Hall of Fame benefit programs and platforms
• Equal employment opportunity regardless of race, color, ethnicity, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status
• Valuing diversity and inclusion in the workforce